AmericanHort Launches New Video Series on Profit Margin Management

AmericanHort Launches New Video Series on Profit Margin Management

Grower input costs like energy, fertilizer, labor, and trucking have risen over the past 10 years, while prices for plant products haven’t kept up. As a result, profit margins have slowly been squeezed, making it harder for green industry businesses to stay in business and compete economically.

This week, AmericanHort is kicking off a four-part video series that offers perspectives on managing profit margins. Join AmericanHort and its Chief Economist, Dr. Charlie Hall, in the series that will dig deep into the industry’s margin structure, what’s happened to it over the past 10 years, and what that means for the future.


Weekly videos and articles will focus on:
1. Introduction: Why this project was undertaken and its significance for the industry’s future
2. Costs and Effects of Labor
3. Costs and Effects of Energy and Fertilizer
4. Costs and Effects of Logistics and Transportation

The series ends with a live webinar Q&A with business leaders who participated in the study and have taken the resulting data and insights and made changes within their business. (Webinar participation is available to AmericanHort members only).

Interested growers and other industry members can sign up here to be the first to know when a new video is released each week, starting January 9.

AmericanHort-New-SiteAmericanHort Starts New Year with New Membership System and Website

In related news, AmericanHort has unveiled a new website design and the use of a new membership management system to help provide a better user experience for AmericanHort members and those in the industry who visit seeking information.

“We are excited to start this New Year off with a new, more user-friendly membership system and website,” says Ken Fisher, President and CEO of AmericanHort. “The new membership management system allows our members to more easily access and update contact information, and it allows AmericanHort to benefit from a more efficient system and enhances the capabilities of our current system.”

After a thorough review of a variety of vendors, AmericanHort decided to work with Your Membership (YM) as a membership management provider because of the expert functionality and seamless integration of the website with the membership database system, as well as being a more affordable option.

“The new website was created with the user experience firmly in mind,” says Mary Beth Cowardin, Vice President of Marketing and Member Engagement. “Information is easier to find and member profiles are easier to access and update. The website has been designed using the latest technology, making the site compatible with today’s browsers, and is mobile friendly. The new membership system has a number of features we look forward to unveiling to our members to improve overall engagement and sharing of information.”

AmericanHort members and industry members who currently have an AmericanHort login account will receive communication from AmericanHort with instructions on completing their individual profiles in this new system.

Check out the new look at