Bailey Nurseries Recognized for Marketing Work with GardenComm Awards
Bailey Nurseries has announced that its marketing team received multiple honors from Garden Communicators International (GardenComm). The 2025 Bailey Plant Catalog and Endless Summer® Hydrangeas Instagram account both earned Gold Medal Media Laurel Awards, while the “What’s Your Favorite Plant” video was recognized with a 2025 People’s Choice Horti Award.
Gold Medal Media Laurel Award for the 2025 Bailey Plant Catalog
Gold Medal Media Laurel Award for the 2025 Bailey Plant Catalog. | Bailey Nurseries, GardenComm
Recognized for excellence in writing, the 2025 Bailey Plant Catalog earned a Gold Medal in the marketing catalog or brochure category. “With each iteration, the Bailey Marketing team raises the bar, ensuring the catalog is both informative and engaging,” says Clarisa Ponce de Leon, Senior Graphic Designer at Bailey. “With a strong focus on clarity and usability, content writers and designers worked diligently to create a tool that was not only helpful but easy to understand and visually appealing.”
Gold Medal Media Laurel Award for the Endless Summer® Hydrangeas Instagram Account
Gold Medal Media Laurel Award for Endless Summer® Hydrangeas Instagram account. | Bailey Nurseries, GardenComm
The Endless Summer® Hydrangeas Instagram account received a Gold Medal for social media excellence. Speaking to a community of hydrangea lovers, the account blends education and inspiration — sharing hydrangea care tips, design ideas, and ways everyone can Experience Life in Full Bloom™. “Instagram allows us to connect with our audience through multiple different styles of content all within the same platform,” says Katie Swartzer, Social Media Specialist at Bailey. “Through the use of trending audio, aesthetic imagery, graphics, reels, and more, we aim to spark joy and confidence in gardeners, showing them how Endless Summer® hydrangeas can fit into their lives and their landscapes.”
2025 People’s Choice Horti Award for Best Video — “What’s Your Favorite Plant”
2025 People’s Choice Horti Award for the “What’s Your Favorite Plant” video. | Bailey Nurseries, GardenComm
Voted on by the public, the “What’s Your Favorite Plant” video earned a 2025 People’s Choice Horti Award for Best Video. This video flips the script, turning the camera on the team at Bailey as they share their favorite plants. This video showcases an unscripted peek into the Bailey team’s personal favorites while also being a love letter to the plants that keep them inspired every day.
“It’s a great honor to be recognized by GardenComm. Our marketing team works closely with colleagues across Bailey to deeply understand our customers and the end consumer. This recognition reflects that ongoing work and reinforces the importance of communicating in ways that support their success,” says Ryan McEnaney, Marketing & Communications Manager at Bailey.
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