Bailey Nurseries Shines a Spotlight on Brand Partners
Earlier this season, Bailey Nurseries honored five brand licensee partners for their partnership, recognizing their dedication and contributions to supporting the following Bailey Consumer Brands:
These awards were presented at the annual grower meeting, celebrating excellence across key areas including sales performance, plant quality, marketing and social media engagement, trade show participation, and overall collaboration and communication.
“These awards are a meaningful way to celebrate the hard work and commitment our partners invest every day to bring these high-quality branded plants to market,” says Layci Gragnani, Brand and Business Development Manager at Bailey. “Each grower has a different customer base, sales team, and strategy for how they sell our plants, and it’s a joy for our team to witness their creativity and passion throughout the year. We are grateful for our partners’ dedication to representing our premium brands to their customers.”
Introducing the 2025 Award Recipients:
- Endless Summer Grower of the Year – R.A. Dudley Nurseries
- First Editions Grower of the Year – Kraemer’s Nursery
- Easy Elegance Grower of the Year – Bracy’s Nursery
- Trial Grower of the Year – Lancaster Farms
- New Variety Leader of the Year – Dewar Nurseries
This year marked the debut of the New Variety Leader of the Year award, created to recognize the efforts network partners go to bring a new variety to market. The inaugural award went to First Editions Shrubs & Trees grower Dewar Nurseries for its role in bringing First Editions Eclipse Bigleaf Hydrangea to market.
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