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Of all the marketing trends we saw at this year’s OFA Short Course, probably the most pervasive was the use of 2D Codes. Although it’s still a relatively new technology – barcodes designed for smart phone readers have really only been around for a couple of years, and only a handful were evident at last year’s Short Course – the codes were popping up everywhere in the convention center in 2011.
The technology clearly has resonated with the industry as a quick and easy way to deliver information to customers, whether they are growers, retailers or consumers. Check out this slideshow with just a few of the creative ways the ornamentals industry is getting into 2D Codes.