Flora and More Opens New Wholesale Orchid Market in Houston
Flora & More, a member-only supplier of premium orchids and select plants, has opened its first market outside Florida in Houston, bringing grower-direct orchids and curated plants to local green industry professionals. Designed for florists, garden centers, and interiorscapers, this new Houston market offers reliable access to:
- Phalaenopsis
- Teacup
- Mystique
- Swan
- Vanda
In addition to other orchids, live goods, containers, and plant accessories that help to streamline weekly planning, restocking, and inventory management.
A sister company to Silver Vase (one of Greenhouse Grower‘s Top 100 Growers), Flora & More provides direct access to grower-quality plants. Orchids are selected for durability and long shelf life, helping retailers move products faster while keeping quality high. Membership is free for verified plant and floral professionals, ensuring a consistent and dependable buying experience.
“Flora & More was created to give professionals confidence in their orchid and plant offerings,” says Alis Zavala, General Manager, Flora & More. “By providing direct access to structured weekly assortments and dependable availability, we help businesses plan, price, and grow with certainty.”
Unlike traditional wholesale warehouses, Flora & More operates as a curated market, where members can source complete assortments of orchids, live goods, containers, and plant accessories. Orders can be placed in person or via the Flora & More mobile app, which features real-time availability, wholesale pricing, and weekly specials.
In an industry where freshness, originality, and reliability are essential, the Houston location offers fast, on-demand pickup that helps professionals stay flexible during peak seasons while keeping inventory lean and margins strong. Houston’s position as a regional hub, combined with its logistical proximity to Flora & More’s distribution centers, allows the brand to reliably and efficiently serve the market.
As part of the Silver Vase family, Flora & More extends the grower’s Clean & Green sustainability practices, delivering hardy, chemical-residue-free plants designed for long shelf life and dependable performance.
“By combining grower-direct supply with structured, repeatable assortments, Flora & More helps plant and garden businesses operate more efficiently and profitably,” says Zavala.
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