Get Caught Up on Strategies to Grow Your Greenhouse Business in 2021

Posted by Brian Sparks|February 3, 2021

The United re-Fresh Experience recently concluded its tenth session, wrapping up the live experiences in the month of January. The unique approach to gathering the industry in dialogue to address critical topics was a welcome opportunity for fresh produce companies and professionals to start the new year with purpose.

“The United re-Fresh Experience was exceptional,” says Craig Fields, Director, Account Management – Northwest, RPE. “More than 30 of our employees participated in sessions that met their specific functions within the company. The content exceeded all our expectations. This was an experience that ensures our company is positioned for success in 2021.”

Guiding the industry through business strategies and objectives to meet the needs of our new reality, the United re-Fresh Experience addressed these ten topics, now available on-demand:

Strategic Thinking and Planning for a New Reality
Finding Balance: Managing Remote and in-Person Work Environments for Success
Managing Food Safety Through Disruption and Crisis
Adjusting for Changing Shopper Behavior: The Dynamics of Sales & Marketing
Sustainability: Building and Re-Building Initiatives Into Your Operations
Creating Flexible Supply Chains to Withstand Future Challenges
Saving Foodservice: Rebuilding the Restaurant and Hospitality Sector
Online Produce Sales: Creating New Buying Experiences
Building Success: Adopting Diversity and Equality into Corporate Culture
Selfcare Strategies for Personal Well-Being in Stressful Times

Each live 90-minute session began with a presentation, followed by structured discussions in break out rooms on the same topic.

“From diversity and inclusion to food safety, shopper marketing to rebuilding restaurant and hospitality, the United re-Fresh Experience touched on our most critical challenges for the new year,” says Amanda Griffin, United Fresh Vice President, Education & Program Management. “The industry embraced our creative approach to finding solutions and focusing on ways we can be successful as an industry in 2021.”