How Geography and Demographics Shape Views on Sustainability
Two new studies by researchers at Mississippi State University highlight how professional florists across the U.S. view environmentalism and adopt sustainable floral design practices, with results showing that both geography and demographics play important roles in shaping perspectives.
The research examined florists’ perceptions of environmental issues and their use of eco-friendly practices such as reducing floral foam, sourcing local flowers, and minimizing single-use plastics. Findings from the geographical analysis revealed that regional differences influence how sustainability is prioritized within the floral industry, with some areas showing stronger adoption of environmentally conscious practices than others.
Complementing these findings, a demographic analysis showed that factors such as age, education, and years of professional experience also affect how florists perceive environmentalism and apply sustainable techniques in their design work. The results suggest that generational differences and professional backgrounds may influence openness to new methods and adoption of green practices.
Together, the studies provide the most comprehensive look to date at how U.S. florists are responding to the growing demand for sustainability in floral design. By identifying where and among whom sustainable practices are most prevalent, the research offers valuable insights for educators, industry leaders, and policymakers working to promote environmentally responsible approaches within the floral industry.
According to the Dr. Cole Etheridge, and Associate Professor of Floral Management at Mississippi State, “ This research was conducted to better understand how professional florists perceive environmentalism and the adoption of sustainable floral design practices, and to determine whether these perceptions vary across demographic groups and geographical regions in the United States. By analyzing differences in attitudes and practices, the studies aimed to identify trends, barriers, and opportunities that can inform decision makers in the floriculture industry. The research was conducted in collaboration with researchers at Mississippi State University and Texas State University and funded by the Floral Marketing Fund (FMF), in cooperation with the American Floral Endowment (AFE), and co-sponsored by BloomNet® and Syndicate Sales.”
Read the Studies on Sustainability from Mississippi State University
For additional insights on each studies’ findings, the full articles can be read on the ASHS HortTech electronic Journal website at the following links:
- “Comparison of United States Professional Florists’ Perceptions of Environmentalism and Their Use of Sustainable Floral Design Practices Based on Geographical Regions”
- Authors: Coleman L. Etheredge, James DelPrince, Tina M. Waliczek, and Lauren E. Baskin
- “Demographic Analysis of the Perceptions of Environmentalism and the Use of Sustainable Floral Design Practices by Professional Florists”
- Authors: Coleman L. Etheredge, James DelPrince, and Tina M. Waliczek
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