How Greenhouse Vegetable Growers Can Prepare for a Product Recall
Greenhouse growers who have ventured into fresh vegetable production need to be prepared in the event of an industry recall. Not only will it be good for your business, it’s also the law: The FDA recently published the final rule on Current Good Manufacturing Practices and Hazard Analysis and Risk-Based Preventive Controls for Human Food, and according to this new food safety regulation, companies subject to the rule must have a written recall plan.
To help you prepare, the United Fresh Produce Association is holding a Recall Ready Workshop in Orlando, FL, on April 10-11. This hands-on training will help you and your team understand the fundamentals of a product recall, including your rights and responsibilities, the role of FDA, how to limit your liability, and how to manage customer expectations. Hear directly from FDA, as well as a regulatory attorney, microbiologist, and crisis communications experts on the essential elements that should be included in your recall plan.
The course is designed for everyone on your produce team. At the very least, your recall team should include management, technical staff, and marketing/communications staff. If a product recall is not properly handled by your entire team, it can quickly turn into a crisis situation. The course will combine recall protocols and communication management principles to ensure that both your technical food safety staff and communication and marketing staff work together effectively and efficiently during product recall.
Registration for the workshop is now open. For more information on the Recall Ready Program, as well as United’s full listing of recall services, contact Erin Grether, Grassroots Coalitions Manager, at 202-303-3402.