NeuHouse Farms Expands with Acquisition of Weeks Roses
October 17, 2025 
(From left to right) Jim Neufeld, Priscilla Neufeld, Dan Waterhouse, Nancy Neufeld, Will, Zeb, and Gus Waterhouse standing in a field of roses. | NeuHouse Farms
NeuHouse Farms, a fifth-generation family farm with roots in California’s nursery and bareroot rose production, has acquired Weeks Roses. The acquisition ensures the continuation of a legacy built on decades of innovation, quality, and passion for roses.
NeuHouse Farms has been involved in the bareroot rose trade for more than three generations and in the broader nursery business for four. The farm is now led by the husband-and-wife team of Dan Waterhouse and Nancy Neufeld, representing the fourth generation of family leadership to own and operate the farm. Their twin sons, Will and Zeb Waterhouse, returned two years ago after graduating from college, continuing the family legacy into its fifth generation. And at 84, the third generation, Jim Neufeld, still comes to work every day—a testament to the dedication and continuity that defines NeuHouse Farms.
The company currently produces more than 8 million bareroot roses annually for leading wholesale partners, including:
With the addition of Weeks Roses, NeuHouse not only expands its portfolio but also continues its longstanding commitment to delivering the highest quality and most reliable roses in the industry. “Bringing Weeks Roses under the NeuHouse Farms family is both an honor and a natural next step,” says Zebulon Waterhouse, representing the next generation of the NeuHouse family. “Weeks’ land and office sit just across the street from our farm, so this transition feels less like a move and more like extending the property line. We’ve worked side-by-side in the fields for years, and now we have the opportunity to preserve and grow the Weeks legacy for generations to come.”
Founded in 1938, Weeks Roses is recognized for introducing many unique and beloved rose varieties, including:
“Our family has always believed that progress in horticulture comes from working together,” says Waterhouse. “Through continued cooperation with our wholesale partners, we hope to make an even wider selection of top-quality roses available throughout the industry. The goal is to strengthen the entire rose trade, not just our own footprint.”
The acquisition also streamlines operations and ensures continuity for Weeks Roses’ customers. By uniting production and fulfillment under a single vision, NeuHouse aims to bring improved consistency, reliability, and service to customers nationwide. NeuHouse plans to retain the Weeks Roses name and uphold its reputation as one of the most respected and storied rose brands in America.
“This acquisition reaffirms our family’s commitment to the rose industry,” says Waterhouse. “Our goal is not just to maintain what has made Weeks great, but to invest in its future through better genetics, improved production quality, and a renewed focus on serving growers, garden centers, and consumers alike.”
“Roses are at the heart of who we are,” adds Waterhouse. “Our family has devoted generations to growing them, and Weeks has spent generations sharing their beauty with the world. Together, we’ll ensure that the tradition of American roses not only continues but thrives.”
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