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New International Fresh Produce Association Is Set for Launch

By Growing Produce|October 29, 2021

During a live streamed news conference, Produce Marketing Association (PMA) and United Fresh Produce Association leaders provided a series of updates for the new industry association named International Fresh Produce Association. Co-CEOs of the new association Cathy Burns and Tom Stenzel were joined by executive committee members to share details, including the board of directors. Selecting and recruiting the board of directors was one of the first responsibilities of the newly announced executive committee.

The board of directors will work in partnership with an experienced staff at the new association to provide guidance and expertise for industry members across the produce and floral supply chains.

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When the new association was announced, PMA and United Fresh also shared the strategic commitments that will be the core priorities of the new association launching in January 2022. These priorities include a commitment to all sectors of the fresh produce and floral supply chains; a commitment to growing demand and profitability; and a commitment to global engagement.  These priorities also were key to driving the selection and organization of the new board.

International Fresh Produce Association logo

As previously announced, the Executive Committee for the International Fresh Produce Association includes:

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  • Chair: Bruce Taylor, CEO, Taylor Farms
  • Chair-Elect Laura Himes, DMM Produce, Walmart
  • Secretary Treasurer Patrick Vizzone, head of food, beverage and agribusiness, ANZ Banking
  • Past Chair(s): Danny Dumas, President of Courchesne Larose USA Inc. and Dwight Ferguson, President and CEO, California Agricultural Leadership Foundation
  • Foundation Chair: Martha Hilton, VP produce and floral merchandising, Wegman’s.

Directors Representing Market Segments  

  • Grower-Shipper: Jeff Huckaby, CEO, Grimmway Enterprises Inc.
  • Foodservice: Melissa Ackerman, President and Operations Director, Produce Alliance
  • Fresh-Cut Processor: Raina Nelson, President U.S., Westfalia Fruit Marketing USA LLC
  • Wholesaler-Distributor: Tom Brugato, President, Pacific Coast Fruit Co.
  • Retail: Pending

Directors Representing Industry Expertise:  

  • Finance & Business Management: Michael Castagnetto, President, Robinson Fresh
  • Food Safety: Cheryl Enlow, VP of QA and food safety, Renaissance Food Group
  • Supply Chain Logistics: Drew Zabrocki, General Manager, value chain insights and interoperability, Semios
  • Marketing & Merchandising: Abby Prior, Senior VP of sales and marketing, Bright Farms
  • Sustainability: Nikki Cossio, founder and CEO, Measure to Improve LLC.
  • Technology: James Rogers, CEO, Apeel Sciences

Directors Representing Floral:  

  • Carlos Oramas, CEO, Gems Group, Inc.
  • Debora Steier, VP of floral, Albertsons Cos.

For more, continue reading at GrowingProduce.com.

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GrowingProduce.com is the digital location to find out the latest news and trends in the fruit, vegetable, and citrus sectors. The site features relevant content from integrated, cross-market resources American Fruit Grower and American Vegetable Grower magazines, both Meister Media Worldwide publications. See all author stories here.