New Rebrand Puts McHutchison and Vaughan’s Horticulture Under One Name
The new McHutchison logo. | McHutchison
With a legacy rooted in more than a century of horticultural excellence, McHutchison has announced the new identity of its united company, McHutchison. Formerly operating as McHutchison and Vaughan’s Horticulture, it has consolidated both entities into a single, stronger organization to better serve its customers and partners across the industry.
The refreshed brand officially launched at Cultivate’25 in Columbus, OH, where the company unveiled a refreshed visual identity that reflects its continued growth, evolution, and commitment to the future of horticulture. This marks a milestone in the company’s journey from its origins as seed houses to becoming a full-service plant partner for both greenhouse and nursery growers.
“This represents far more than a shift in branding,” says Ken Turrentine, President of McHutchison. “It’s a thoughtful step forward, one that respects our shared history while bringing together our collective strengths to better serve our customers. Uniting under the McHutchison name simplifies the way that growers connect with the expertise, resources, and relationships they count on to succeed.”
A Legacy Rooted in Horticulture
Having origins dating back to 1876 with Vaughan’s Seed Co. and 1902 with McHutchison, the newly unified McHutchison brings together nearly 150 years of industry expertise. Key milestones in the company’s evolution include the acquisition of Skidelsky & Co. in 1984, the formation of Vaughan’s Horticulture in 2012, and joining the Dümmen Orange North America family in 2017.
One Brand, More Benefits
This unification brings clarity and consistency across the company’s offerings while enhancing the customer experience through integrated support across both greenhouse and nursery operations, expanded digital platforms to streamline orders, insights, and communication, stronger supplier partnerships, and giving customers access to top-quality genetics and materials, along with nimble leadership and forward-thinking strategies.
Additionally, McHutchison has unveiled a brand-new web shop experience at www.mchutchison.com. This updated digital platform gives customers powerful new tools to explore product availability, place and manage orders, as well as access their accounts with greater ease and efficiency.
For returning customers or anyone visiting for the first time, the new website is designed to make the beautiful simple, and to connect exceptional people with quality plants and solutions that help businesses grow.
Looking Ahead: Horticulture for Life
McHutchison’s mission remains rooted in the success of its customers. With deep industry knowledge and a genuine commitment to service, the company continues to invest in people, tools, and technology that empower growers to meet the changing demands of the market.
“We offer more than just products and expertise. We also bring trusted guidance and relationships rooted in trust,” says Turrentine. “To us, this isn’t just a business. It’s horticulture for life.”
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