Spring 2024 Growing Recap: Sales Top Expectations
August 6, 2024 
Photo: Julie Hullett
The spring growing season can be chaotic, but with proper planning it can also be a successful one. Fortunately, that seemed to be the case in 2024.
Greenhouse Grower’s 2024 Spring Recap Survey was conducted between June 1 and June 21. More than 56% of survey respondents were grower-retailers, nearly 30% were wholesale growers, and 14% produce young plants. The top regions represented in the survey were the Midwest (33%), Northeast (25%), and Southeast (14%).
When asked if spring 2024 was a success or failure for their business, more than 92% considered it a success. This includes sales, with the charts below highlighting Spring 2024 sales versus expectations and compared to 2023.
Spring 2024 Sales vs Expectations
| Sales increased more than 10% | 7% |
| Sales increased between 5% and 10% | 22% |
| Sales increased less than 5% | 15% |
| Sales were about the same | 20% |
| Sales decreased less than 5% | 15% |
| Sales decreased between 5% and 10% | 7% |
| Sales decreased more than 10% | 12% |
Spring 2024 Sales vs 2023
| Sales increased more than 10% | 17% |
| Sales increased between 5% and 10% | 24% |
| Sales increased less than 5% | 24% |
| Sales were about the same | 12% |
| Sales decreased less than 5% | 2% |
| Sales decreased between 5% and 10% | 10% |
| Sales decreased more than 10% | 10% |
Top Three Sales Growth Categories
- Your own retail shop
- Independent garden centers
- Landscapers
Top Three Sales Decline Categories
- Events or fundraisers
- Landscapers
- Independent garden centers
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