United Fresh Produce Association Offers Fresh Take On Industry Events
With continued limitation on conventions and expos due to the COVID-19 pandemic, United Fresh Produce Association is launching “Reimagine Connections,” a new program bringing members together in-person at smaller regional events, and online for education, networking, and innovation events.
According to United Fresh, Reimagine Connections will deliver:
- A series of smaller in-person regional events where members can gather and build relationships;
- An online education and networking portfolio that truly serves the business needs of the industry; and,
- A new opportunity for companies to host their own Innovation Spotlight Broadcasts to connect with clients and colleagues about new products, business solutions, and services.
“We’re very disappointed California requirements will not allow us to host our trade show in Los Angeles this June,” says United Fresh Chairman Michael Muzyk, President of Baldor Specialty Foods, Inc. “We had looked forward to partnering this year with the Fresh Produce and Floral Council, and appreciate their collaboration and hard work in building what might have been our largest show ever.
“But once again, United Fresh is re-inventing the member experience to connect in new ways. Combining a new portfolio of top education, networking, and innovation sessions with a series of in-person regional events allows us to Reimagine Connections across our industry.”
For more, continue reading at GrowingProduce.com.
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