Why This Year’s Medal of Excellence Winners Were in a Class of Their Own
December 23, 2025 
From Hampshire Farms, pictured, from left: Matt Fredrickson, Director of Production Operations; Fred Wacker, President; Bob Whiteside, Vice President of Sales and Merchandising; David Graham, Senior Live Goods Merchant at the Home Depot; Travis Hudson, Director of Merchandising; Susan Castellanos, Director of Sales for House Plants.
Greenhouse Grower’s Evening of Excellence, held at Cultivate’25, honored the growers, breeders, and innovators that shined brightest in the floriculture industry this year. Keep reading for a look back, and a closer look, at this year’s winners.
Head Grower of the Year: Brad Meyer, Bachman’s
At Bachman’s, Brad Meyer is celebrated for his innovation, drive to elevate others, and ongoing commitment to learning. Learn more here.
Operation of the Year: Hampshire Farms
At Hampshire Farms, a people-first mindset, smart investments, and a passion for plants fuel its operational success. Learn more here.
Technology of the Year: Burro
With more than 600 autonomous robots deployed globally, Burro is already making a real difference in the field. Learn more here.
Innovator Award: Firefly Petunia
The team at Rooted in Solutions is changing the game in plant genetics research. Learn more here.
Industry Achievement Award: Brian Whipker, North Carolina State University
Whipker’s willingness to help others and share his knowledge has made him one of floriculture’s most respected technical experts. Learn more here.
Industry’s Choice for Best New Variety and Readers’ Choice for Best New Variety: Begonia iCandy from Syngenta Flowers
Editor’s Choice for Best New Variety: Dahlia Cherie from Danziger
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