Why You Might Need to Change Your Horticulture Business Hiring Process

By Entrepreneur|November 28, 2020

The only way to win in a post-COVID-19 world is to relentlessly focus on creating the best team possible at your operation. This has always been important during periods of economic contraction and business uncertainty. The difference now is that the rewards and the risks have never been greater. The pandemic’s disruptions, a shortage of in-demand talent, and millennial-led trends will force a permanent rethinking of how companies are structured. The organizations that can do more with less — by attracting better talent and better engaging them — will likely see massive productivity improvements when compared to the average company, where 60% of the company is not engaged or actively disengaged.

The most adaptive organizations are thinking about talent in the same way they think about their ideal customer. Companies spend significant time and money working to understand the customers they want to attract and finding ways to reach them. The best possible hire you can make today does not need your job, and they will not seek your company out to sell themselves. They expect to be sought out and sold. Any company that treats their talent as commodities is signaling to the entire world that their business model is outdated. They are signaling that their company is not a place where you will see your future improved. This is why talent strategies need to shift from funneling down to the best candidates remaining, and toward a strategy that funnels in the best talent. Utilizing this method can also capture the employee’s trust during the hiring process.

Organizations that do not create an authentic, symbiotic, and trusting culture will not gain the trust of the best talent. Trust has never been more important than during the COVID-19 era, as Americans’ happiness is at a low. People are dealing with economic uncertainty and pandemic-related anxiety, which is a natural distraction from efforts on the job.

Any talent that is not engaged will not find a way to be as productive as they were pre-Covid-19. Talent that trusts their employer and believes in their mission will find a way to maximize their productivity and help their employer navigate the massive disruptions occurring today.

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