Horticultural Marketing & Printing Has a New Name and Identity
Horticultural Marketing & Printing has repositioned itself in the greenhouse market with a new name and new branding efforts.
Orora Visual was launched in April and unites four print and point-of-purchase businesses under one brand, including IntegraColor (Dallas), The Register Print Group (New Jersey), Graphic Tech (Los Angeles), and The Garvey Group (Chicago and Los Angeles).
With a national footprint of production and fulfillment hubs, Orora Visual will be able to service customers with multiple locations, reducing shipping time and significantly improving speed to market.
Aligned with the new business is the introduction of the Orora Visual Horticultural brand, which replaces IntegraColor’s former Horticultural Marketing & Printing division.
According to Jack Davis, Vice President of Sales and Marketing with Orora Visual’s Horticultural Division, the business will provide an enhanced collection of new packaging, point of purchase, and technology solutions specifically directed at the nursery, lawn, and garden industry.
“Orora Visual Horticultural is uniquely positioned to partner with customers to develop high-impact, cost effective campaigns that resonate with consumers and drive sales,” Davis says. “Our new printing capabilities include outdoor fabric banners and signs, billboard signs, advanced product displays, additional plant tag production capacity, and short-run, large-format point of purchase signs.”
On the technology front, Davis says the company will offer the horticultural market new mobile technology, store profiling, online sign customization, and asset management solutions to help customers build their brand and grow sales.
”I am extremely excited about being part of Orora Visual and look forward to presenting industry-leading products and services to our customers that will better engage and market to the end consumer, and most importantly, grow their business,” Davis says.
Orora Visual and the Horticultural division are based in Mesquite, TX.