Say Hello To Rovensa Next — A New Company for a New World
October 5, 2023 There’s a new player in providing biorational solutions for growers around the world, and they’re making a big splash. Rovensa Next is the new global business unit of Rovensa Group, which is dedicated to supporting farmers in their journey to feed the planet sustainably.
The North American launch of Rovensa Next will take place at the annual meeting of the California Association of Pest Control Advisers (CAPCA) Oct. 15-17, in Reno, NV. CAPCA appears to be a natural place for such a launch, as earlier this year, the California Department of Pesticide Regulation rolled out “Sustainable Pest Management: A Roadmap for California.”
The plan calls for wholesale change to basically chemical-free pest management by 2050. With the state so dominant in the U.S. production of fruits and vegetables, it’s expected the approach will gradually spread across the country.
Rovensa Next is ready, says Riley Reynolds, Sales Manager – North America, of ORO AGRI, Inc., currently the lone U.S. company part of Rovensa Next. “Our goal is to be the largest biosolution provider in North America,” he says flatly, and it certainly appears the horsepower is there.
Rovensa Next, which is headquartered in Madrid, Spain, has a global network of 14 production plants and sales in more than 80 countries. It anticipates sales of 1 billion Euros by 2025. One of the plants is in the U.S., ORO AGRI, which is in Fresno, CA. “The only one in the U.S. – for now,” Reynolds hastily adds.
Initially there will be both Oro Agri and Rovensa Next products in the distribution channel. When existing Oro Agri product inventory is depleted all product packaging will carry the Rovensa Next branding.
Rovensa Next has a wide portfolio of biocontrol, biostimulants, bionutrition, adjuvants, and corrector products developed out of the technical expertise and local know-how of their teams, as well as extensive R&D, to meet growers’ needs. Globally, it offers 300 products, with 30 currently available in the U.S. Rovensa Next will be introducing three to five new products every year for U.S. fruit and vegetable growers for the foreseeable future, he says.
“We don’t have every solution for American growers yet,” says Reynolds with a chuckle, “but we’ll bring more solutions to the table for fruit and vegetable growers each year.”
For more, continue reading at GrowingProduce.com.
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