SePRO Names New Director of Turf and Ornamental Business
December 14, 2020 
John Wendorf, Bayer Ornamentals
As part of its move to advance product and technology innovations for the turf and ornamentals industries, SePRO has brought on John Wendorf as its Turf and Ornamental Director. Wendorf comes to SePRO with almost 30 years of turf and ornamental industry experience.
“SePRO is passionate about our leadership role in the turf and ornamental industry,” says Tyler Koschnick, President of SePRO. “As a result, we are highly invested in expanding our team to proactively advance innovation and enhance customer engagement. John’s distinctive industry vision and approach with customers has earned him a tremendous amount of respect.”
In his role as director, Wendorf will focus on elevating SePRO’s pace of innovation, with a strong emphasis on technical efficacy, operational efficiencies, and social and environmental responsibility. While developing future-focused strategies for growth will be central to Wendorf’s role with SePRO, building a strong, thriving team will be of equal importance.
“I was very impressed with the quality of the leadership team at SePRO,” Wendorf says. “SePRO is making a significant investment in the industry in both people and solutions. This is an opportunity to bring new and exciting technology to the industry with a team of outstanding professionals.”
Wendorf earned his Bachelor of Science in Horticulture from the University of Wisconsin-Madison and his Master of Business Administration from Texas A&M University. He has been a member of the communications committee for RISE since 2017 and is also a current member of the FFA’s National Floriculture Committee.
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