Compact and Colorful: Butterfly Candy Buddleia Brings Buzz to Garden Centers

As spring arrives, garden centers are preparing for an influx of customers eager to revitalize their outdoor spaces. Among the most common requests? Small-space solutions and pollinator-friendly plants.

Recent gardening trends show a surge in interest from urban and suburban gardeners looking to make the most of their limited outdoor areas. Whether they have a balcony, patio, or compact backyard, these consumers want plants that offer beauty, attract pollinators, and thrive with minimal care. However, many new gardeners hesitate to embrace pollinator planting due to a lack of knowledge or uncertainty about maintenance.

A Small but Mighty Solution

Enter Butterfly Candy^® Buddleia, a breakthrough collection designed to eliminate these concerns. These compact, reblooming butterfly bushes provide a continuous stream of fragrant, nectar-rich flowers from summer through fall, making them an effortless way for gardeners to support pollinators while enjoying vibrant color. With a naturally petite habit, reaching just 2-3 feet in height and width, they fit beautifully in containers, raised beds, and small garden spaces.

“Garden centers play a crucial role in building customer confidence,” says Corrina Murray, director of marketing for Plant Development Services. “By offering expert advice and carefully curated selections like Butterfly Candy, they help new gardeners turn hesitation into enthusiasm.”

Why Butterfly Candy^® Stands Out

• Long Blooming & Low Maintenance – These drought-tolerant, full-sun plants require minimal pruning and bloom from summer through fall.
• Pollinator-Friendly Appeal – Laden with nectar-rich flowers, these Buddleia varieties attract butterflies, bees, and hummingbirds all season long.
• Perfect for Small Spaces – Their compact size makes them ideal for balconies, patios, and tight garden spots.
• Eye-Catching Retail Presence – Available in a variety of colors, Butterfly Candy^® comes in branded pastel pots with engaging point-of-purchase materials, creating an irresistible display that drives sales.

A Palette of Pollinator Power

The Butterfly Candy^® collection includes a spectrum of stunning colors to suit any garden aesthetic:

• Li’l Raspberry^™ – Vibrant fuchsia blooms, winner of the KVBC award.
• Li’l Grape^™ – Deep, rich purple flowers for bold contrast.
• Li’l Taffy^™ – Soft pastel pink for a touch of sweetness.
• Li’l Coconut^™ – Crisp, clean white blooms for a fresh, modern look.
• Li’l Lavender^™ – Delicate violet hues add a classic garden feel.

Bringing Butterfly Candy^® to Your Customers

For garden centers, this collection isn’t just a pollinator powerhouse—it’s a marketing dream. Its compact size, charming appeal, and user-friendly branding make it easy to merchandise and sell. The colorful packaging and cohesive brand experience help consumers instantly envision how these plants can transform their outdoor spaces.

From balcony gardens to pollinator-friendly landscapes, Butterfly Candy^® Buddleia is a worry-free, high-impact solution that will keep customers coming back for more. Make sure your retail customers are stocked and ready to offer this sweet treat to pollinators and plant lovers alike!