Consumers view local garden stores as high quality, but they still shop more often at home improvement stores.

Marking down plants at the end of the season is a common practice to clear out old inventory. But do these sales really generate more traffic and sales? Or can garden retailers get away with no discounts? After reading about the 10% Project's pricing study, Joe Lutey, General Manager at Wojo's Greenhouse, Ortonville, Mich., decided to see what would happen if it did not discount plants at the end of the spring season.