We’ll miss opportunities to sell plants if we focus on Millennials too much at the expense of other age groups.

You’re not losing sleep for nothing over the challenges that confront the greenhouse industry. Remember, there are two sides to adversity.

Here are five sweet pieces from the movers and shakers at Cultivate’16 to help improve your greenhouse business.

It would be ludicrous to promise more than you can deliver. But you can deliver more than you promise to your greenhouse customers.

Three lessons from greenhouse vegetable grower Casey Houweling that you can apply to your business.

The people behind the plants keep our industry moving forward in the right direction.

Taking a step backward to reflect on the past and plan for the future helps you confidently move your growing operation forward from a position of power.

The path you take to success in your greenhouse may not be the well-traveled one, but the end result can still be the same — growth for you and your greenhouse business.

It’s a new year. Time for our industry to change how consumers perceive plants by creating a new reality where plants are valued for more than their physical beauty.

You make a difference, especially when your unique skill set is added to the efforts of others in the greenhouse industry.