Terra Nova Launches New Custom Plant Flyers Program
January 14, 2026
The Heat Lovers Campaign from Monrovia is a summer retail program to drive awareness for garden center customers.
In a recent podcast, Dr. Melinda Knuth of NC State University suggests the floriculture industry reexamine scent as an untapped marketing tool.
The season-long marketing campaign for Endless Summer Hydrangeas and First Editions Shrubs and Trees kicked off Mother’s Day weekend.
The Miffy Gardening Collection is De Vroomen Garden Products’ latest creative and educational collection designed for kids.
The strategic billboard campaign incorporates eye-tracking technology and weather-rigged messaging to create greater traffic visibility.
An e-Gro Alert from Alicia Rihn of the University of Tennessee covers the power that plant branding can play in generating value.
Axiom Marketing’s annual survey shows less time and money spent on gardening for new and novice gardeners.
There will be 32 new Proven Winners ColorChoice shrub varieties featured in the YouTube livestream on Friday, Feb. 21, 2025.
Jen Mowery of Harrisburg University looks at ways greenhouses can grow while maintaining efficiency through enterprise scaling principles.
A24 Consulting, established to make garden retail more sustainable, has announced the launch of its Certified Shopify Online Garden Center.
Dr. Allan Armitage ruminates on potential trends and changes that will impact the horticulture industry’s future.
The international BloomNation Partnership Program aims to strengthen connections within the floral industry for independent growers.
Axiom Marketing has released its annual 2025 Gardening Outlook Study that shows increasing interest, especially from young consumers.