American Floral Endowment’s next Grow Pro webinar covers upcoming economic trends and consumer predictions for growers in 2025.

At the 2024 OnCon Icon Awards, Costa Farms was named a ‘Top 10 Marketing Team Award Winner’ for its horticulture industry contributions.

The Petal It Forward initiative celebrates its 10th year of providing goodwill throughout the floriculture industry on Oct. 16, 2024.

The Society of American Florists’ Chief Economist shares his thoughts on an unstable economy and planning for the future.

This name change and rebranding effort of Grow Rebates into BIG Incentive Group aims to propel horticultural industry growth.

In an effort to be more sustainable, growers may see an input reduction, including fertilizer, crop protection products, and energy use.

The Society of American Florists recently advocated for positive marketing campaigns leading up to Mother’s Day and other floral holidays.

Spring Meadow Nursery is behind this campaign, displaying the Proven Winners ColorChoice brand on a digital billboard in Times Square.

Running a successful floriculture business isn’t just about producing beautiful plants; it’s also about effectively reaching your audience and showcasing your creations.

The collaboration with garden content creator Linda Vater will highlight PDSI’s flagship brands in videos, new digital planting guides, newsletters, web articles, and more.

Both the National Garden Bureau and All-America Selections offer a range of tools to help you better promote the plants you’re growing and selling to consumers.

Plant Development Services, Inc.’s innovative marketing approach has sparked significant 2023 growth among younger generations in engagement and sales.

Email marketing, video content, and virtual experiences are a few initiatives your greenhouse organization should look to expand in 2023.