The COVID-19 pandemic has forced many green industry companies to re-evaluate their marketing strategies to stay relevant with how today’s evolving consumers choose to do business.

While you may not be using every platform available, if you’re selling direct to plant consumers, there’s a good chance your customers are using at least one of them.

This rebrand aims to expand its marketing efforts. The company has a new name, logo, tagline, and mission and vision statements.

Personalized education is one of the best ways to reach today’s plant consumer. Here are a few insights on what you can do.

California Spring Trials 2019 is not only a plants fashion week on steroids,  it’s also a great place to gather some ideas for marketing plants to sell.

Providing online education about your products for consumers, whether wholesale or general gardening public, is key to driving future success.

The Garden Media Group’s 2019 Garden Trends Report dives deep into the intrinsic connection people have with nature, and how growers can benefit from this connection.

It’s time to look at outside industries for ideas and inspiration on what we can do to operate more efficiently in today’s economy.

Key features of the updated website include streamlined navigation, aesthetic design, and a more engaging user experience with enhanced search options.

If you’re looking to stay on top of the current trends to stay ahead of the competition and increase value to your clients by helping them stay at the forefront of their industry, check out some of the new products and ideas we saw trending at TPIE this year.

Our industry can do a better job of spreading the word to customers and the public about how we’re using biopesticides and other biocontrols.

One way to learn about consumer behavior is to get boots on the ground and engage with them.

In early September, the Garden Media Group will unveil its 2018 Garden Trends report. To whet your appetite, here’s a look back at several trends that remain relevant today.