Several growers and grower-retailers are providing consumer education on their websites, whether it’s for their wholesale customers or the general gardening public. Here are five websites that will give you ideas for how to educate consumers online.
1. CostaFarms.com offers oodles of solid plant information for consumers. It includes a “Get Growing” section where site visitors can filter search responses by plant, project, and solution. A Plant Finder section allows visitors to search for plants alphabetically, or they can search by plant type, lighting, plant perks (special features), color, and personality. Each plant page provides care and use information. And if that wasn’t enough, there’s the Dig In blog written by Costa Farms’ plant experts.
2. HoffmanNursery.com has a little bit of something for everyone in the Learn section on the website. Hoffman covers everything from container production and grasses in the landscape to green infrastructure and popular plant groups. The site includes dozens of individual plant profiles that include growing information and landscaping information. Site visitors can also search for plants by ecological function, moisture requirements, foliage color, and more.
3. NorthCreekNurseries.com offers dozens of plant profile pages on its products, with a particular emphasis on native plants. The plant profiles include growing and maintenance tips, key characteristics and attributes, and more. The Planting Guides on North Creek’s website, covering rain gardens, pollinator species, unique perennials, erosion control, groundcovers and greenroofs, to name a few, offer a plant palette list for various conditions and scenarios.
4. RocketFarms.com has an Inspirations tab on its website with sections such as Plants for Living, Beautify, Eat and Drink, Occasions, Give, and Design. When a site visitor clicks on a section, they see Pinterest-like cards they can click on to get ideas for using plants. Plant information pages on the site have specification information for each plant and plant care tips for consumers. There’s also a support forum on Rocket Farms’ website where users, whether they’re growers or consumers, can ask questions.
5. DaytonNursery.com has a unique interactive module called The Perfect Plant. The module categorizes plant, bug, and weed information in an easy to find format. Users can search for a specific plant, learn more about types of weeds, or look up bug information. They can also download the information for later reference or add plants to a Garden Wishlist. Additionally, Dayton Nursery provides a garden calendar with gardening tasks for each month of the year, gardening tips, videos, a blog, and product research on its website.