Influencers Flock to Plant and Gardening Event for Inspiration
November 28, 2022 
With consumer interest in gardening continuing to gain momentum, Proven Winners has expanded its commitment to support home gardener success. The brand welcomed an inaugural group of content creators to a Proven Winners Creators Roundtable event, held Nov. 16-17, 2022, in the newly established Proven Winners headquarters in DeKalb, IL.
Proven Winners is excited to be expanding efforts working with content creators, providing them with inspiration and encouragement as they grow the community of gardeners across North America.
Nearly two dozen plant influencers traveled to DeKalb to join the Proven Winners team for a two-day deep dive event to learn more about the brand’s plans for new products and gardener solutions that will launch in 2023.
The Roundtable event gave the creators a behind-the-scenes look at the Proven Winners brand and highlighted 2023 introductions in leafjoy houseplants, Heart to Heart caladiums, and Proven Winners annuals, perennials, and shrubs. In addition, the plant influencers were introduced to other soon-to-be released solutions for gardeners including updates in the AquaPots self-watering container system, Twist ‘n Plant augers, and fully compostable Eco+ Grande containers.
Experts from Proven Winners, Walters Gardens, Spring Meadow Nursery, Classic Caladiums, and The Plant Company joined the event. Each discussed the intensive trialing and evaluation process that goes into introducing Proven Winners plants.
The content creators came from states across the U.S., including Wyoming, Connecticut, New York, California, Illinois, Michigan, Ohio, Idaho, North Carolina, Maryland, and Florida. Collectively, they reach millions of consumers who are eager and invested in gardening, plants, and lifestyle topics.
“We can see by the high engagement numbers in our Facebook Gorgeous Gardens community that gardening continues to grow as a passionate hobby across North America,” says Amy Buhrow, Proven Winners Director of Marketing. She added that the Proven Winners Facebook community alone contains more than 800,000 active members.
“The response by this inaugural group of content creators has been outstanding, and it truly reflects the high interest in gardening that continues to grow across the country. The insights, excitement, and great level of engagement throughout the event makes us even more excited for Spring 2023,” Buhrow says.
“I came out of the last couple days with an utmost respect for Proven Winners. The amount of time, care, and pride you put into your product is incredible. It is so evident that you all love what you do, and it is contagious,” said Skye Hamilton of Hamilton House Designs. “How amazing it was to be in a room full of people passionate about with they do, and determined to make this world a better place through gardening.”
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