Jeff Neese

The greenhouse of the future won’t be the one with the smartest grower, but one that figures out how to make every grower on the team better.

Here’s why, despite constant news of evolving technology in horticulture, the future of the industry is a focus on humanity.

Here’s how crop specialization and collaboration among independent growers can help improve business efficiency and customer relations.

Learn how one grower’s shift from handwritten notebooks to AI tools reveals why technology isn’t something to fear, but something to use wisely and thoughtfully.