Floral Marketing Research Fund Rebrands as Floral Marketing Fund
The Floral Marketing Research Fund (FMRF), which offers floral marketing research and resources, has announced it is rebranding to Floral Marketing Fund (FMF).
The rebrand aims to address the need to focus on collaborative marketing efforts and position the Floral Marketing Fund to bring industry organizations together. This rebrand includes a change of name to the FMF, a new logo, tagline, and mission and vision statements.
“We are excited to grow our collaborative efforts with other industry members. It has been extremely valuable to bring in perspectives from multiple industry segments both for our research and our promotional efforts. Together, we can develop and promote campaigns more broadly — and with the added input, we have been able to present more useful informed resources,” says FMF President Dwight Larimer.
The rebrand reflects FMF’s expanded marketing efforts and a movement towards more collaborative industry projects. While consumer research remains an integral part of the Fund’s efforts, broader coordinated promotional campaigns supported by many will benefit the industry on a wider scale.
New Mission Statement
To develop, support, and promote collaborative fundraising, research, and marketing efforts to increase flower sales.
New Vision Statement
To foster floral industry growth and inspire everyday purchasing of fresh flowers and plants through targeted promotion.
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