Society of American Florists

Seed Your Future is launching a program to train high school science teachers nationwide about the horticulture and floriculture industries.

Members of the Society of American Florists recently participated in Seed Your Future’s Green Career Week, with the goal of getting students interested in horticulture at an early age.

Learn why the floral industry is well positioned to weather the headwinds of inflation and keep flowers top of mind for consumers.

The Society of American Florists’ 137th annual convention is designed to help floral businesses meet consumer expectations amidst shifting buying habits and rising inflation rates.

The Texas State Florists’ Association has received donations from growers, wholesalers, hard good companies, and others to help provide arrangements for the funerals of those killed in the May shooting at Robb Elementary School.

Growers, wholesalers, retail florists, and others with ties to the industry met with legislators during the Society of American Florists’ 42nd annual Congressional Action Days.

The U.S. floral industry will soon have comprehensive data on domestic floriculture production and sales in all 50 states for the first time.

The proposal for a floral promotion order will be the subject of a Society of American Florists virtual panel discussion on Nov. 16.

Faust, a Professor of Floriculture Physiology at Clemson University and a leading expert on poinsettias, was the 2021 recipient of the Society of American Florists’ (SAF) Alex Laurie Award.

Changes to the Coronavirus Food Assistance Program provide a new opportunity to leverage the maximum amount of aid you may be eligible for.