Growers Invited to Participate in the 2025 Outstanding Varieties Competition
2025 Outstanding Varieties Competition banner. | Society of American Florists
The Society of American Florists (SAF) invites breeders and growers from around the world to participate in its annual Outstanding Varieties Competition, taking place Aug. 11-14, 2025, during SAF Phoenix 2025, the organization’s 140th Annual Convention.
This competition offers breeders and growers a unique opportunity to showcase their finest varieties and receive valuable feedback from hundreds of floral professionals attending the convention.
Entries are evaluated by a panel of nine judges — made up of retailers, growers, and wholesalers — based on:
- Color and commercial appeal
- Stem and foliage quality
- Bloom form and size
- Overall presentation
Top-scoring entries in each category are recognized as Best in Class, and from those, one variety earns the title of Best in Show.
The competition also includes Breeder’s Alley, a special section dedicated to varieties that are either not yet commercially available or not widely distributed. This exclusive showcase offers attendees a first look at innovative new varieties and gives breeders the chance to highlight what’s next in floriculture.
2025 Outstanding Varieties Competition — Registration Deadlines
Breeders and growers interested in participating should note the following key dates:
- Early Bird Entry Deadline: Tuesday, July 1, 2025.
- Final Entry Deadline: Monday, July 14, 2025 (no entries will be accepted after this date).
Find complete competition guidelines and registration information at safnow.org/outstanding-varieties-competition/.
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