First Read How Spring Creek Growers Built a Fast-Growing Texas Native Plant Program By Marisa Reyes|October 18, 2026
First Read Grower to Grower Podcast: Get to Know Zoltan Kovacs, the New Director of ThinkPlants By Brian D. Sparks|October 16, 2026
SAF’s Resource Package Guides New Entrants to the Floral Industry By Society of American Florists|September 15, 2025 To help those looking to break into the industry, the Society of American Florists has launched the New Industry Entrants Resource Package.
Growers Invited to Participate in the 2025 Outstanding Varieties Competition By Society of American Florists|June 24, 2025 Held during SAF Phoenix 2025, registration is now open for the Society of American Florists’ 2025 Outstanding Varieties Competition.
Registration Now Open for SAF’s 140th Annual Convention By Society of American Florists|May 19, 2025 At SAF Phoenix 2025, the Society of American Florists will cover growing economic uncertainty and ways for growers to adapt.
Here’s What Happened During the 2025 Congressional Action Days By Society of American Florists|March 26, 2025 Here’s a look at the work accomplished during the Society of American Florists’ 44th annual Congressional Action Days.
Floral Industry’s Top Priorities for the 2025 Congressional Action Days By Society of American Florists|February 26, 2025 SAF has announced the top floral industry issues it will advocate for at the 44th annual Congressional Action Days (CAD).
Next Gen LIVE! 2025: A Look at Past Attendee Perspectives By Society of American Florists|January 27, 2025 Business owners and attendees share the benefits of the Society of American Florists’ Next Gen LIVE! ahead of its fourth year.
Society of American Florists to Host Virtual Event on Tariffs, Policy, and the Economy By Greenhouse Grower staff|January 25, 2025 The event is designed to provide floral industry professionals with insights and guidance on how potential new tariffs, policies, and economic trends could impact their businesses.
USDA Announces $2 Billion in Aid to Strengthen Floriculture Sector By Society of American Florists|December 24, 2024 Here’s how the launch of the Marketing Assistance for Specialty Crops (MASC) program can help floriculture growers.
How Next Gen LIVE! Supports the Growth of Young Talent in the Floral Industry By Society of American Florists|November 20, 2024 The 4th annual Next Gen LIVE! Conference from the Society of American Florists will be held in Dallas, from Feb. 23-25, 2025.
Florists Advocate for New Congressional Action on Cost-Saving Measures By Society of American Florists|October 9, 2024 Floral associations want Congress to renew the Generalized System of Preferences (GAP) trade program for the industry’s financial stability.
4 Big Benefits of ‘Petal It Forward’ for the Floriculture Industry By Society of American Florists|September 19, 2024 The Petal It Forward initiative celebrates its 10th year of providing goodwill throughout the floriculture industry on Oct. 16, 2024.
Society of American Florists Urges Patience Amid Market Fluctuations By Society of American Florists|August 12, 2024 The Society of American Florists’ Chief Economist shares his thoughts on an unstable economy and planning for the future.
SAF Invites Breeders and Growers to Enter the 2024 Outstanding Varieties Competition By Society of American Florists|June 11, 2024 The Society of American Florists (SAF) is in search of the world’s best cut flowers for the 2024 Outstanding Varieties Competition.
