Learn why the floral industry is well positioned to weather the headwinds of inflation and keep flowers top of mind for consumers.

Society of American Florists’ partner organization asking horticulture industry suppliers to showcase jobs and opportunities for inaugural event.

The Society of American Florists’ 137th annual convention is designed to help floral businesses meet consumer expectations amidst shifting buying habits and rising inflation rates.

The Texas State Florists’ Association has received donations from growers, wholesalers, hard good companies, and others to help provide arrangements for the funerals of those killed in the May shooting at Robb Elementary School.

“I was not sure what I was in store for. What was awaiting me was an experience I will remember for a long time.”

Growers, wholesalers, retail florists, and others with ties to the industry met with legislators during the Society of American Florists’ 42nd annual Congressional Action Days.

The U.S. floral industry will soon have comprehensive data on domestic floriculture production and sales in all 50 states for the first time.

The proposal for a floral promotion order will be the subject of a Society of American Florists virtual panel discussion on Nov. 16.

Faust, a Professor of Floriculture Physiology at Clemson University and a leading expert on poinsettias, was the 2021 recipient of the Society of American Florists’ (SAF) Alex Laurie Award.

Changes to the Coronavirus Food Assistance Program provide a new opportunity to leverage the maximum amount of aid you may be eligible for.

Following trends and consumer preferences is critical to breeding programs so growers can provide new colors, shapes, and sizes of plants and flowers.

Sales are up as the world begins to rebound from early 2020. While prices are also increasing, it doesn’t seem to be sending consumers running.

The Society of American Florists is now curating high-quality training in one central location — its Career Connection learning hub.