New Webinar Series Addresses the Mental Challenges of Horticulture Work

The Society of American Florists (SAF) is launching a series of webinars centered on mental health. All webinars in the “Mental Well-Being: The Impact on Productivity, Retention and Profits” series will be presented by SAF Orlando 2022 speaker, industry author, and motivational coach Barry Gottlieb. The webinar series is being launched in response to industry feedback and a growing need for resources to help business owners and their teams improve well-being.

According to a statement in a recent SAF press release, “In today’s workforce, 75% of employees are suffering from anxiety, the other 25% are in denial, and a disengaged employee costs a business 34% of their salary. A company is only as resilient as its people. If employees are anxious, reactive, and burned out, every business metric — from productivity to attrition to customer success — will be affected.”

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All businesses – large, small, e-commerce, and brick-and-mortar – must place a much bigger emphasis on mental wellness, stress management, gratitude, and resilience, according to SAF.

The webinars will cover:

  • Research that shows why companies with happy, engaged workers enjoy better profits and better customer loyalty
  • Why mental well-being must be addressed in the workplace
  • How to make small changes to improve well-being
  • Anxiety and stress-busting techniques such as breathwork and meditation.

Each webinar will take place from 2:00-2:45 p.m. ET and include a presentation with time for questions.

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  • Thursday, October 13: Part 1: Mental Well-Being in the Workplace
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“The data speaks for itself, but SAF has also heard anecdotally from many floral professionals that mental health is a real issue, and that it’s having an impact on business,” says SAF CEO Kate Penn. “We’re making this webinar free, so everyone in the industry can use the resources to help their teams.”

The webinars will be recorded and available for on-demand viewing on Career Connection. Learn more and register for all webinars (or individual dates) here.

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