With new breeding technology available and a positive feedback loop with growers and consumers, innovative products are just around the corner.

With supply chains beginning to smooth out, breeders are renewing their focus on product development, innovation, and value-added offerings.

The COVID-19 pandemic has contributed to a new generation of plant consumers. The key will be figuring out how to keep them coming back.

New research project digging down to the DNA level for ways to beef up crop yield.

In botanic gardens around the world, the reproductive future of the infamously aromatic plant is threatened. A new collaborative program wants to save it.

Despite challenges posed by COVID-19, plant breeders continue to do what they do best — supply consumers and growers with new and improved plants.

Sure, growers need disease resistance and high yields. But your customers want flavorful selections.

Is autoflowering, day-neutral cannabis ready to take its place among its photoperiod relatives? Learn more about its potential for greenhouse cultivation.

A unique website developed by University of Florida ornamental and vegetable breeders offers a model for educating consumers about plant breeding.

Unlike cannabis, hemp cultivars have largely been selected based on regional preferences. Learn what these means in terms of quality.

By curating the right strains for the right audience, one grower has achieved a level of notoriety, albeit in a good way.

Find out how GenNovation’s state-of-the-art facility will accelerate the ability to develop ornamental varieties that can be cultivated more sustainably.

Don’t plant your cannabis crop before you understand what it is you’re growing and how to pick out what works best for your operation.