New Molecular Lab to up Game of Plant Breeding
March 13, 2020 
The four partner companies (from left) Arie Vletter (Gebr. Vletter & Den Haan), Henk Jacobs (Dekker Chrysanten), Mark van der Knaap (Anthura), and Leo Hoogendoorn (Florensis) symbolically cut the DNA of the new GenNovation laboratory in the Netherlands.
Netherlands-based GenNovation has officially opened its new laboratory. The four partner companies involved, Anthura, Dekker Chrysanten, Florensis, and Gebr. Vletter & Den Haan, are energized with this next step in the development of their collaboration in new breeding technologies. With this state-of-the-art molecular laboratory, GenNovation will be helping the partner companies to accelerate their breeding operations and develop varieties that can be cultivated more sustainably.
The new laboratory is located in the Wageningen Agro Business Park (The Netherlands), which will be the group’s permanent base going forward. The molecular laboratory will be used for the development and application of DNA markers, according to GenNovation. With this modern in-house facility, the company will now have more capacity to carry out breeding research on behalf of the partner operations.
The GenNovation partnership was established in 2017 with an aim to develop and implement new ornamental horticulture breeding technologies.
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