The segment council members play an important role by helping the Society of American Florists keep its finger on the pulse of what is happening at the grower, wholesale, and retail level across the country.

According to the Wholesale Florists and Florist Supplier Association, Ullrich was one of the first growers to establish a presence in Latin America.

Reports have come from the Florida Keys to Palm Beach County that whitefly populations in landscapes are reaching unprecedented levels and are not responding to pesticide applications. Biotype-Q has been found in four different communities. University of Florida/Institute of Food and Agricultural Science researchers are working with USDA-APHIS, USDA-ARS, the Florida Department of Agriculture, and growers and landscape professionals to manage the developing problem.

The Society of American Florists and the American Floral Endowment have released an update and analysis of this study, which first began in 2009.

Schmale represented the floriculture industry on Capitol Hill for more than 20 years. The advocate has recently retired, and shares some valuable insights from her career.

Nearly 90 floral industry members gathered in the nation’s capital in March to meet with lawmakers in the annual event coordinated by the Society of American Florists.

SAF strategically promoted five key Facebook posts to expand its reach beyond its followers and prominently featured Women’s Day on its other consumer channels.

Congressional Action Days is a great chance for Society of American Florists members to meet their state’s lawmakers and discuss the most critical issues they are facing.