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Growers continue to broaden their crop offerings, provide more retail merchandising and market their own crops through social media, in an effort to increase sales.
A whole new breed of customers is rising — one that wants something different. The growers who will be the most successful are the ones who figure out what those consumers want and how they can provide it.
Sedan Floral lived and nearly died by its old chain store business model. Jonathan Cude says forgetting everything he knew about the greenhouse business and starting over has the operation growing — and profitable — once again.
The majority of respondents to Greenhouse Grower’s State of the Industry Survey say they are increasing production for 2014. One-fifth intend to up production by 10 percent or more.
When Color Star Growers, the ninth largest greenhouse grower in the country, declared bankruptcy in December 2013, the sale of its greenhouse facilities provided growth opportunities for new and existing businesses.
![Growers Must Be Willing To Let Go Of Old Business Models [Opinion]](https://www.greenhousegrower.com/wp-content/uploads/2012/08/37750-250x169.jpg)
![Sedan Floral Reinvents Its Customer Base And Its Business [Slideshow]](https://www.greenhousegrower.com/wp-content/uploads/2014/02/1-Sedan-Floral-sign-300x169.jpg)
