Priva, Koidra Announce New Technology Partnership
October 20, 2023 
Priva and Koidra, two world leaders in greenhouse automation, have announced an innovative new partnership that will combine their different strengths in order to accelerate the evolution of autonomous greenhouses. This will be aided by a seamless blend of advanced hardware and software to meet the rapidly evolving demands of the greenhouse industry. Priva’s extensive experience and expertise in climate control systems, combined with Koidra’s unrivaled success and advancements in autonomous greenhouse growing, create a formidable force set to revolutionize the controlled environment agriculture sector.
Although Priva and Koidra operate in the same sphere, their services are complementary. Koidra, with its solutions like Datapilot and Autopilot, enhances Priva’s comprehensive range of hardware and software solutions, resulting in an enriched offering for customers.
“We are thrilled to partner with a company of Koidra’s caliber. At Priva, we believe in offering our customers access to the most innovative and relevant technologies,” says Meiny Prins, CEO of Priva. “We are steadfast in our belief that the future of horticulture lies in increased flexibility, integration, and collaboration. Together, we aim to provide an integrated solution of top-tier technologies to help our customers navigate the increasingly complex demands of modern horticulture.”
Koidra’s unparallel track records in autonomous greenhouse growing, with consistent victories in the Autonomous Greenhouses Challenge and notable commercial trials with yield increases surpassing 20%, stand as testament to its proficiency and commitment to revolutionizing the Controlled Environment Agriculture sector.
The integration between Priva’s ecosystem and Koidra’s innovative intelligent automation software is designed to create a solution unlike any other in the market.
“With this partnership, all customers using Priva process computers can be assured of a robust solution where Priva’s process computer, cloud services, and API-connections are smoothly integrated with Koidra’s intelligent automation solutions,” Prins says. “We are committed to creating the ideal climate for horticulture specialists and entrepreneurs worldwide to grow strategically. Digitalization and data unlock potential far beyond what we could develop alone. Working with partners like Koidra allows us to tap into this potential and deliver unparalleled value.”
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