Beekenkamp Plants is turning to video as a way to educate both its customers and consumers about the early stages of plant production.
A new corporate company video by Beekenkamp Plants Ornamentals shows the audience the production processes that are required to produce a finished plant for the end consumer. The story line is the ‘LaBella’ Dahlia, which is followed throughout the video, from breeding to the finished plant going home with the end consumer. The video also include the recently introduced sustainable BKX tray and a close look at automation.
The goal of the video, according to Beekenkamp, is to explain the processes involved in developing and growing new varieties at Beekenkamp Plants Ornamentals, and showing the viewer how complex the process actually is.
A video from Beekenkamp Plants Vegetables is also due to be launched soon.