Marketing That Speaks To Your Customers
What concepts can catch consumers' attention? Take a look at what Garden State Growers has tried.
-
This design is for consumers wanting fresh product alert text messages.© 2011 -
After attending a gift show in Germany where Kristine Lonergan saw the unique finish on these hearts, she adopted the look for calla lily containers in its Susan G. Komen For The Cure program.© 2011 -
A concept in which homeowners can enhance their home's curb appeal with mailbox gardens or perennials along their home's entryway.© 2011 -
Garden State's Capture The Moment carriers promote the value of perennials. They're designed for special events like weddings and birthdays.© 2011 -
Consumers are always looking for plants those pesky deer won't pick at. How about a fun marketing approach like this one that reads, "Dear deer, my landscaping is not for your dinner pleasures."© 2011 -
The Life of the Party program is designed for calla lilies. "We believe calla lilies should be part of every event," Lonergan says. "They can become the life of the party."© 2011 -
A butterfly gardening concept. "Rather than put the picture of the plant on the tag, we wanted to focus on the experience in trying to attract butterflies," Lonergan says.© 2011
Image of
Garden State Growers isn’t afraid to explore industries like cosmetics, fashion and home furnishings for ideas that appeal more directly to the emotions of our industry’s core consumer: women. Here’s a look at a few of the marketing concepts Garden State recently developed:
Comments (0)
