November 21, 2016
How Graf Growers Uses Bridal Fairs And Food Festivals To Find New Customers
If garden retailers want to attract customers who don't think local garden stores relate to their lives, they must meet these consumers where they congregate and prove their store's relevance to their lives.
March 6, 2016
5 Things You Need To Know About Young Plant Consumers [10% Project]
Younger garden consumers think it’s important for children to learn how to grow plants, even though they themselves see gardening as a time-consuming and expensive hobby, our latest research shows. This is based on consumer focus groups created by Michigan State University’s Bridget Behe and Greenhouse Grower RETAILING's Carol Miller to find out how they view their relationship with their yards and plants.
March 6, 2016
What Consumers Under 50 Have To Say About Plants, Gardening and Garden Stores [Study Results]
In fall 2015, Dr. Bridget Behe of Michigan State University and Greenhouse Grower RETAILING editor Carol Miller conducted three focus groups of consumers under 50 years old on behalf of Flower Canada. Here is an in depth report on the results.
August 17, 2012
Low Prices Do Not Sell More Plants
We worked with Meister Media Worldwide to learn more about customer behavior when faced with plants that are priced differently from comparable plants nearby. This is a joint effort involving The 10% Project and a study we will be analyzing extensively in a peer-review format later in the year. Before we talk about the results of our study, it’s important to explain a few economic and marketing concepts. Today’s Economic Conditions The Great Recession of 2008 had a major impact on the national floriculture industry due to job losses, home foreclosures, declining consumer confidence, lower business spending and inflationary pressures on some key production inputs. Due to the cumulative impacts of these stressful economic conditions, we find that several of our peers are no longer working in the industry, with some estimates of one in four firms lost as fallout. Of those that have survived, several we have interacted with indicated […]
March 20, 2012
Eye-Tracking Research Uncovers What Garden Center Customers Really See
There has been a lot of press on new technology that can track where people look when given a specific object to study. We wanted to learn how this technology would work in the garden retail setting.
April 25, 2011
Consumer Interest In ‘Green’ Plants
The ornamental plant industry consists of a few large- and many medium- and small-scale growers. In recent years, the intense competition from large domestic and international growers has forced medium- and small-scale farmers to identify and explore new niche markets for their products through value-added marketing. Discovering a profitable niche market is a complicated task because consumer demand is highly diversified. Organically grown and locally grown food products have become increasingly popular in recent years. There is a belief that the demand for organic and sustainable floral products is increasing in the United States due to an emerging consumer segment focused on health and fitness, the environment, personal development, sustainable living and social justice. Our research focused on two questions: 1) Are some consumers more interested in ornamentals, vegetable transplants and herbs produced in sustainable ways than conventionally grown plants? and 2) Do some consumers have different levels of interest […]
March 31, 2011
The Value Of Biodegradable Containers
What drives a consumer to purchase one plant over another? Logical factors include plant type, need and price. But as more consumers begin to take note of environmental impacts associated with their households and the products they buy, the need to personify your product as meeting this “green” standard is essential. There are several ways firms can capitalize on this transition consumers are making to being “green,” including implementing new production techniques, lowering carbon footprint within your operation or offering plants in a more environmentally sustainable potting container. Unlike new production techniques and lowering carbon footprint, introducing biodegradable containers has the potential to offer a relatively easy and cost-effective means to target the “environmental consumer.” The potential for new biodegradable potting containers is good. In a recent study by Hall et al. (2010), approximately 84 percent of consumers valued a biodegradable potting container to the traditional plastic pot. Furthermore, four […]
February 18, 2011
On Sustainability: No Two Consumers Are Alike
Savvy marketers rely on the principles of customer segmentation and product targeting to more efficiently allocate scarce resources and effectively reach groups of consumers with similar preferences or demands. It would appear as though many people have jumped on the eco-train, but to what extent have people who purchased plants, many of them gardeners, adopted eco-practices like recycling and composting? Previous research shows some consumers are willing to pay a premium price for green products and share attitudes that are favorable toward the environment. Premium-priced products are assumed to be more profitable, and often are. Still, relatively little is known about gardeners and their ecological attitudes, practices or behaviors. Our objective was to identify and profile consumer segments with regard to their gardening purchases. Are gardeners more eco-friendly? We sought to determine whether there were differences in their eco-friendly attitudes and behaviors, such as recycling. Our underlying belief was that […]
January 19, 2011
What Are Growers Doing About Sustainability?
Consumer and market interest in green, environmentally friendly, organic, local and sustainable products has encouraged much discussion and debate about sustainable production practices and certification in the commercial floriculture industry. Many ask: “What is sustainable production and why should I become certified?” Depending on who you ask, you will get a variety of opinions and answers. Broadly defined, the goal of sustainable production is to reduce environmental degradation; maintain, enhance agricultural productivity and profitability; promote economic viability; conserve resources and energy; and maintain stable communities and quality of life. As we all know, the floriculture industry is not alone when it comes to selling ornamental plants. It is part of the collective $148 billion green industry that includes nursery and greenhouse producers and landscape service providers, as well as wholesale and retail distributors. Therefore, it is important for us to determine what the entire green industry is doing in terms […]
December 22, 2010
Biodegradable Containers: How Appealing Are They?
One of the most widely discussed topics in the floriculture industry stemming from consumers exhibiting greater degrees of environmental awareness is the issue of environmental sustainability. The sustainability movement has led to a desire for products that not only solve the needs of consumers, but are also produced and marketed using sustainable production and business practices. Consumers increasingly place a greater emphasis on product packaging, and the emphasis has carried over to the greenhouse and floral sectors in the form of biodegradable pots. Although various forms of eco-friendly pots have been available for several years, their marketing appeal has been limited. But with the recent availability of more attractive biodegradable plant container. The Study The objective of our study, funded by the American Floral Endowment and the Horticultural Research Institute, was to determine the characteristics of biodegradable pots that consumers deem most desirable, and to solicit their willingness to pay […]
February 28, 2017
OHP Launches New Ovicide/Miticide, Announces Partnershi…
Applause is a new miticide that targets eggs and immature stages of several mite species. Through the Vestaron partnership, OHP will market Spear-O, a toxin-derived bioinsecticide.
February 28, 2017
Highlights From the First-Ever LED Lighting Research Su…
Leading horticulture researchers explored new innovations in emerging agriculture when Colorado State University and Philips Lighting convened an inaugural Research Summit on LED lighting in horticulture.
February 28, 2017
Esther Gerace, Matriarch of Welby Gardens, Dies at 96
Esther and her husband Alex, who passed away in 2001, were the founders of the Colorado growing operation.
February 27, 2017
State of the Industry Webinar Available for On-Demand V…
The half-hour presentation includes an analysis of Greenhouse Grower’s 2017 State of the Industry survey, along with insights from horticulture industry leaders.
February 27, 2017
Tips for General Combination and Hanging Basket Product…
Bell Nursery’s Head Grower Tom Wheeler provides his recipe for success when growing premium combos that put on a show at retail.
February 26, 2017
AgBiome Will Enter the Ornamentals Market With a New Bi…
AgBiome, a young company with teammates steeped in decades of experience in the crop protection world, sees an opportunity to bring products to market that fill the existing gaps in plant protection. The company has partnered with SePRO to market and distribute Zio, a biological fungicide expecting EPA registration this spring.
February 24, 2017
AmericanHort Names New Board Members and Officers for 2…
The new board members are Steve Castorani of North Creek Nurseries, Tom Hughes of Hughes Nursery and Landscaping, and Cole Mangum of Bell Nursery.
February 22, 2017
Emerging Industry Leaders Earn Business Management Cert…
Dr. Charlie Hall, Ellison Chair for International Floriculture at Texas A&M University, recently announced the graduation of the fourth cohort of the elite Executive Academy for Growth & Leadership (EAGL) program for nursery and greenhouse growers.
February 21, 2017
Learn How Drones Could Eventually Replace Bees in Polli…
Researchers in Japan are using the principle of cross-pollination in bees to make a drone that could potentially transport pollen between flowers.
February 21, 2017
Ian Baldwin: 2017 is Off to a Strong Start For Plant Re…
Many garden retailers are telling garden retail consultant Ian Baldwin that sales and the consumer’s attitude toward spending have been very strong the last two months.
February 20, 2017
5 New Varieties Shaking Up the Poinsettia Tradition
With poinsettias trending toward non-traditional colors, growers may find new opportunities to spread sales beyond the winter holidays. Here are five of the newest euphorbia varieties to hit the market that may play a role in redefining the future of the poinsettia market.