Bridget Behe is a professor in the Department of Horticulture at Michigan State University. You can eMail her at [email protected]
Younger garden consumers think it’s important for children to learn how to grow plants, even though they themselves see gardening as a time-consuming and expensive hobby, our latest research shows. This is based on consumer focus groups created by Michigan State University’s Bridget Behe and Greenhouse Grower RETAILING’s Carol Miller to find out how they view their relationship with their yards and plants.
In fall 2015, Dr. Bridget Behe of Michigan State University and Greenhouse Grower RETAILING editor Carol Miller conducted three focus groups of consumers under 50 years old on behalf of Flower Canada. Here is an in depth report on the results.
There has been a lot of press on new technology that can track where people look when given a specific object to study. We wanted to learn how this technology would work in the garden retail setting.
Greenhouse growers across the United States continuously hear the word “sustainability” and often speculate whether this is another […]