Chengyan Yue
Chengyan Yue is holder of the Bachman Chair in Horticultural Marketing at the University of Minnesota.
Consumer Interest In ‘Green’ Plants
By Chengyan Yue | Jennifer Dennis | Bridget K. Behe | Charlie Hall | Roberto G. Lopez|April 25, 2011
The ornamental plant industry consists of a few large- and many medium- and small-scale growers. In recent years, […]
The Value Of Biodegradable Containers
By Benjamin Campbell | Bridget K. Behe | Jennifer Dennis | Chengyan Yue | Charlie Hall | Roberto G. Lopez|March 31, 2011
What drives a consumer to purchase one plant over another? Logical factors include plant type, need and price. […]
On Sustainability: No Two Consumers Are Alike
By Bridget K. Behe | Benjamin Campbell | Jennifer Dennis | Chengyan Yue | Roberto G. Lopez|February 18, 2011
Savvy marketers rely on the principles of customer segmentation and product targeting to more efficiently allocate scarce resources […]
What Are Growers Doing About Sustainability?
By Jennifer Dennis | Bridget K. Behe | Chengyan Yue | Benjamin Campbell | Roberto G. Lopez|January 19, 2011
Consumer and market interest in green, environmentally friendly, organic, local and sustainable products has encouraged much discussion and […]
Biodegradable Containers: How Appealing Are They?
By Benjamin Campbell | Bridget K. Behe | Chengyan Yue | Jennifer Dennis | Roberto G. Lopez|December 22, 2010
One of the most widely discussed topics in the floriculture industry stemming from consumers exhibiting greater degrees of […]