Hoffman Nursery Has a New Head Grower

Bill Hall, Hoffman NurseryBill Hall has joined Rougemont, NC-based Hoffman Nursery as the company’s new Head Grower. Hall brings more than 30 years of experience in the horticulture industry to Hoffman, which specializes in ornamental and native grass liners for the wholesale trade.

In the past, Hall has worked for Carolina Nurseries, AG 3, and ArborGen. His expertise includes plant production and scheduling, propagation, tissue culture, and plant health. He also has extensive management experience organizing and building teams across disciplines.

Hall will direct growing operations at Hoffman Nursery, with a focus on ensuring optimum plant quality.

“Bill Hall brings a wealth of ideas and strengths to the growing team,” says John Hoffman, President of Hoffman Nursery. “I look forward to our growing program expanding and becoming even more innovative with his guidance.”

For Hoffman Nursery’s customers, Hall’s years of experience growing finished products are a big plus. He brings a fresh perspective on what’s important to growers. He understands how strong liners make it easier and more efficient to produce large, finished containers. His added expertise will ensure customers get the advice and top-quality liners they need to produce prime plants.

As Head Grower, Hall will train and supervise the growing department staff and oversee the nursery’s plant health program. His plans include increasing growers’ expertise through coaching, education, and interaction with other departments. He will work closely with the production team to optimize plant transition from production to growing.

Greenhouse Grower recently caught up with Hall, who talked about liner quality, the perceptions of millennials, and bird-dog training.

Greenhouse Grower (GG): How did your previous experience prepare you for this new role?

Bill Hall: I spent most of my career with Carolina Nurseries as a propagator and production manager. Having grown finished material for the trade makes me appreciate the value of a high-quality liner. Since my time at Carolina Nurseries, I had the privilege of producing top-notch liners at AG 3, and now at Hoffman Nursery. I am excited to be providing top-quality material to the industry.

GG: What are the biggest challenges this industry is currently facing? Conversely, what are some of the biggest opportunities on the horizon?

Hall: Two of our biggest challenges are losing customers as the population ages, and the growing perception that millennials are not embracing our product. A big opportunities is finding a way to play an active role in the environmental movement. Innovative and forward-thinking nursery managers should be regarded as stewards of the environment. We can do a better job of showing the good we do.

GG: Looking ahead, what role can you play in moving this industry forward?

Hall: My crew at Hoffman Nursery is comprised of intelligent and energetic millennials who are excited about learning all there is to know about their plants. They are the future of the industry, and I am going to do my best to cultivate this passion.

GG: If you weren’t in this profession, what would you be doing?

Hall: Either an attorney or a bird-dog trainer.

Topics:

Leave a Reply

More From Business Management...
Kaylee South

April 22, 2017

American Floral Endowment Announces Winners of 2017 Paul Ecke, Jr. Scholarship and Altman Family Scholarships

Four students pursuing careers in horticulture now have scholarships to help them along the way, thanks to the American Floral Endowment.

Read More
Oregon Lean Nursery Consortium

April 15, 2017

How Oregon Growers Are Making Lean Improvements With Help From Their Peers

The Oregon Nursery Lean Consortium recently helped two Pacific Northwest growers realize significant productivity gains and labor savings.

Read More

April 11, 2017

Jerry Halamuda of Color Spot Nurseries Retires

The co-founder of Color Spot Nurseries has retired, effective immediately, and has named a replacement.

Read More
Latest Stories
Kaylee South

April 22, 2017

American Floral Endowment Announces Winners of 2017 Pau…

Four students pursuing careers in horticulture now have scholarships to help them along the way, thanks to the American Floral Endowment.

Read More
Oregon Lean Nursery Consortium

April 15, 2017

How Oregon Growers Are Making Lean Improvements With He…

The Oregon Nursery Lean Consortium recently helped two Pacific Northwest growers realize significant productivity gains and labor savings.

Read More

April 11, 2017

Jerry Halamuda of Color Spot Nurseries Retires

The co-founder of Color Spot Nurseries has retired, effective immediately, and has named a replacement.

Read More
NICH Plants Do That infographic feature

April 11, 2017

New Infographic Highlights Economic Impact of Plants

A new report from the National Institute for Consumer Horticulture shows how horticulture positively affects people’s lives wherever they live, work, shop, and play.

Read More
Vegetable and Hydroponic Production At Vineland

April 10, 2017

Growing Beyond Your Comfort Zone Can Be Rewarding

With experience in biocontrols and IPM, ornamental growers have much to offer in producing emerging horticultural crops.

Read More
Socius Webinar

March 30, 2017

Webinar to Offer Tips on Properly Managing Your Busines…

“How to Survive and Thrive: New Revenue Building Tools for Growers,” presented by Socius, takes place on April 6.

Read More
Basil Planting feature

March 29, 2017

How You Can Embrace Greenhouse Food Production With Con…

Maintaining balance, learning continuously, and seeking support will help make your transition into producing greenhouse food crops a smooth one.

Read More
If your Wi-Fi is truly secure, your staff can help customers on the sales floor starting today

March 25, 2017

What Marketing Approach Can Attracts the Most Customers…

Inc.com surveyed more than a thousand customers to find out which marketing strategies worked best to entice them to try out a new business

Read More
Leanne Kenealy, Hoffman Nursery

March 24, 2017

New Horticulturist At Hoffman Nursery Will Focus On Dev…

Leanne Kenealy, who brings great experience in plant evaluation, says introducing consumers to new plants can hopefully generate renewed excitement for gardening.

Read More

March 21, 2017

How Greenhouse Vegetable Growers Can Prepare for a Prod…

The United Fresh Produce Association is holding a Recall Ready Workshop in April that is designed to help growers properly manage a recall, from liability to communications.

Read More
Greenhouse Loyal Customer

March 16, 2017

How Brand Enthusiasts Can Be Your Most Loyal Customers

A marketing expert shares three core principles that direct-to-consumer companies can follow to create brand enthusiasts.

Read More

March 14, 2017

Expanded Customer Footprint, E-Commerce, Succession Key…

Costa Farms' acquisition of indoor foliage producer Delray Plants rocked the industry, but the story behind Delray Plants' sale is the same as for many growers struggling with succession planning. For Costa Farms, the strategic purchase expands its customer footprint and also fast tracks its foray into e-commerce.

Read More
Steve Black and Bridget Behe

March 14, 2017

AmericanHort’s First-Ever CareerUP Event to Take Place …

CareerUP is a day-long workshop that is designed to provide the skills, information, and inspiration that young professionals need to advance their careers, love their jobs, and help the industry grow.

Read More
Horticultural Research Institute Logo

March 12, 2017

Horticulture Research Institute Rings in New Year With …

More than 150 industry professionals attended a reception at MANTS, which introduced new officers and celebrated the more than $190,000 in donations for HRI research fostering business-building knowledge for the horticultural industry.

Read More

March 10, 2017

Costa Farms Expands With Purchase of Indoor Houseplant …

Costa Farms annnounced March 10 that it has acquired Delray Plants, one of the leaders in the indoor houseplant industry. The two operations are committed to the same values, principles, and goals to grow the industry, and will fit well together to accomplish this, say Randy Gilde, CEO of Delray Plants, and Joche Smith, CEO of Costa Farms.

Read More
Startup Stock Photos

March 10, 2017

Passionate Horticulture Writers Wanted To Join Our Team

GreenhouseGrower.com is looking for people to join our team and submit original content to our website about floriculture and greenhouse production of emerging crops.

Read More

March 7, 2017

Local Florists Celebrate Women’s Day and SAF Prom…

Florists across the U.S. are celebrating International Women's Day, March 8, and raising awareness for non-profit organizations. The Society of American Florists is raising its own awareness of what happens when women receive flowers with a new video for International Women's Day.

Read More
Egon and Laina Molbak

March 7, 2017

American Floral Endowment Receives Major Contribution t…

AFE recently announced that it has received a $100,000 contribution from Egon and Laina Molbak, the founders and long-time owners of Molbak’s Garden + Home outside of Seattle.

Read More