Let’s Partner With New Groups

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Michael Geary

There are a wide variety of organizations at the local and state levels that can provide additional marketing opportunities for growers. Connecting with these groups may bring added sales and will certainly expand the visibility of your company.

Savvy growers will also arm themselves with data about how flowers, plants and trees contribute to the economic well being of communities (America in Bloom, for example, publishes this information on its website). A suggested list of organizations includes the local and state chapters of the American Society of Landscape Architects, National Association of Home Builders and the National Association of Realtors. Other entities to consider are larger homeowners associations and local organizations committed to beautification and green infrastructure like America in Bloom, Keep America Beautiful, National Garden Clubs, Master Gardeners and Tree City USA.

Many of these groups have monthly lunch or dinner meetings at which you can network with potential customers and offer services like decorating the meeting facility and making presentations on new varieties, the economic impact of plants and industry trends.

Michael Geary is president and CEO of AmericanHort. Learn more about the association by visiting AmericanHort.org.

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