Industry Expert & GG Contributor Dies
September 14, 2010 
Industry marketing consultant and garden center expert Bob LaRue, 86, died Sept. 9. He had contributed numerous stories to Greenhouse Grower’s sister publication, Today’s Garden Center, including a six-part series in 2006 on large independent garden center chains.
LaRue also wrote for Greenhouse Grower, as well as Nursery Retailer. He owned LaRue Marketing Consultants, which specialized in the green industry.
LaRue was a respected marketing consultant in the green industry for more than 60 years and a longtime consultant to the Dutch Flower Bulb Industry. He was also one of the originators of the mantra and marketing promotion “Fall is for Planting” during the 1970s and 80s. The campaign was very successful and helped pave the way for increased fall sales.
“Bob LaRue was indeed a great friend to the Dutch Bulb Industry,” says Frans Roozen of the International Flower Bulb Center. “Over the years, as a consultant and advisor, Bob traveled across North America, visiting retailers and sharing his thoughts and observations on the best ways to sell flower bulbs. He was also a good companion and a warm and caring personality.
“With his deep voice and ready laugh, you always knew when Bob was in for a visit. He will be missed.”
LaRue is survived by his wife, Patricia, of Pompano Beach, Fla., daughter Deirdre LaRue and her husband Robert McLaughlin of Clinton, N.J., daughter Patricia K. LaRue of Washington, N.J., and granddaughter Kelly Hentzen of Philadelphia, as well as other extended family.
Services will be private for family only. Those wishing to offer a remembrance may donate to the charity of their choice. Those who would like more information may contact Patricia K. LaRue by e-mail or by phone at 908-310-2488.
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