Aron Hoff is a Finalist for the 2017 Head Grower of the Year Award

Aron Hoff, Meyers Fruit Farms and Greenhouses
Aron Hoff, Meyers Fruit Farms and Greenhouses

For Aron Hoff at Meyers Fruit Farms and Greenhouses (winner of the Excellence in Leadership Award) in Niagara on the Lake, Ontario, Canada, being a good leader is challenging because there is always room for improvement.

“Being a good leader requires one to listen to the team of growers and to work with them closely on a day-to-day basis,” Hoff says. “I struggle at certain times of the year with making myself available to growers, and I realize that being available allows for important discussions to happen. Through that, we all take steps forward and better analyze what we need to do in response to what is going on in our crops and the greenhouse.”

Another aspect of good leadership, according to Hoff, is leading by example.

“I want our growers to see me at the job and learn something from that example,” Hoff says. “My grandfather was a grower, and his example was clear that none of us are above any other, and leaders are valued and recognized for what they do, not for who they are.”

Hoff tries to hone his leadership skills by traveling to other companies, attending conferences, and talking shop with consultants and other growers in the industry.

“Being a leader requires experience and knowledge, but the true key is acknowledging that I don’t know it all,” Hoff says. ”There is always more to learn, and showing our team that I am intent on learning, and using this knowledge to guide our company forward, empowers me as a leader.”

Hoff carries out these leadership skills in an impressive manner. His team of seven growers meets weekly to discuss crop issues, new trials and varieties, crop response to environmental changes, and other issues of importance. He encourages the growers to produce ideas to facilitate positive change.

“Aron is open, forthright, and humble with his ability to make each grower feel like an important and empowered member of the team,” says Fred Meyer, owner of Meyers Fruit Farms and Greenhouses. “He makes sure that all growers have the opportunity to ask for what they need to improve their job performance. As the owner, when I walk by these meetings, there is a sense of joviality and mutual engagement and the passion is quite visible.”

The Head Grower of the Year award winner will be announced during Greenhouse Grower’s Evening of Excellence at Cultivate’17.

Topics: , ,

Leave a Reply

More From Management...
Berger-Equipment

November 17, 2017

How You Can Help Berger in Donating to Hurricane Harvey Victims (While Learning More About Plant Production)

Between Nov. 23-27, Berger will donate $1 for every download of its free technical plant production guides to hurricane relief efforts.

Read More
Damarys-Mora-Crawford-Costa-Farms

November 16, 2017

Costa Farms’ New Marketing Director Eager to Tap Into Changing Consumer Needs

In her new position, Damarys Mora Crawford will lead Costa Farms’ marketing team and create and execute strategic marketing initiatives to support continued sales growth for the company’s retail customers.

Read More
Cordyline Candy Cane (Excelsa Gardens, Inc.)

November 14, 2017

Garden-Retailers Pick Their Favorite Products From The Landscape Show

Grower-retailers have once again named their favorite new products, this time as part of the Cool Product Awards at The Landscape Show 2017 in Orlando, FL. Awards were presented to 12 companies, representing 14 products.

Read More
Latest Stories
Berger-Equipment

November 17, 2017

How You Can Help Berger in Donating to Hurricane Harvey…

Between Nov. 23-27, Berger will donate $1 for every download of its free technical plant production guides to hurricane relief efforts.

Read More
Damarys-Mora-Crawford-Costa-Farms

November 16, 2017

Costa Farms’ New Marketing Director Eager to Tap Into C…

In her new position, Damarys Mora Crawford will lead Costa Farms’ marketing team and create and execute strategic marketing initiatives to support continued sales growth for the company’s retail customers.

Read More
Cordyline Candy Cane (Excelsa Gardens, Inc.)

November 14, 2017

Garden-Retailers Pick Their Favorite Products From The …

Grower-retailers have once again named their favorite new products, this time as part of the Cool Product Awards at The Landscape Show 2017 in Orlando, FL. Awards were presented to 12 companies, representing 14 products.

Read More
Seed-Your-Future-feature

November 9, 2017

Dümmen Orange Throws Support Behind Seed Your Future In…

Dümmen Orange has announced it will pledge $450,000 over the next three years to Seed Your Future, the non-profit organization whose mission is to promote horticulture in the U.S. and inspire people to pursue careers working with plants.

Read More
Speedling-Environmental-Award

November 9, 2017

Speedling Wins Environmental Leadership Award From Flor…

Speedling has eight nurseries throughout the country and two in Florida, where moisture levels are carefully analyzed to improve performance and consistency of transplant operations.

Read More
Arden-Bull-Feature

November 8, 2017

Veteran Ornamental Crop Protection Leader Arden Bull Re…

Arden’s career spanned 47 years in specialty crop protection, including leading ornamental sales at Nufarm Americas for the past 12 years.

Read More
Cannabis at Solstice feature

November 5, 2017

The Intricate Journey of Cannabis From Black Market to …

As cannabis moves out of the shadows and into the limelight, an industry replete with untapped potential also faces the burden of new complications.

Read More
Monarch School of New England

November 3, 2017

National Garden Bureau, Sakata Seed America Award Grant…

The three winners were selected after a two-week online voting process, and will receive grants totaling $5,000.

Read More
Biocontrols in a Greenhouse

November 3, 2017

Take Greenhouse Grower’s 2018 State of the Indust…

Growers and others associated with the greenhouse business often ask the Greenhouse Grower editorial staff where we get ideas for stories. The Answer: You! That's why we're asking you to please take some time to answer our annual State of the Industry survey.

Read More
Chinook Sunrise Rose at Vineland

November 2, 2017

Vineland Research Centre Highlights Latest Greenhouse R…

The Vineland Research and Innovation Centre in Ontario, Canada, is a hotbed of new research in greenhouse production. Recently, the Centre released its latest Innovations Report, an annual publication that highlights some of the major projects taking place at the Centre.

Read More

November 1, 2017

Technology Is Changing the Game for Growers

Technology is sexy. There’s a fervor associated with buying the latest go-go-gadget — and a fear of missing out if we don’t. We all want that latest, most advanced smartphone, home assistant, or wearable tech, no matter the cost. And jobs associated with technology? Google, Microsoft, Apple, Amazon, Facebook, Twitter — offer some of the most competitive and coveted positions on the planet. Just look at the stir Amazon made when it announced it would build a $50 billion second headquarters, with cities from all over North America clamoring to be the one chosen, considering the significant economic potential. Technology and tech jobs are it — and it’s no wonder growers don’t feel jobs in horticulture can compete. But what if they can? If tech jobs are the future and the future of horticulture depends on technology, then we have a real opportunity to seize. Millennials who have grown up […]

Read More
Smith Gardens Tornado Damage

October 31, 2017

Smith Gardens Suffers Tornado Damage, Still Plans to Sh…

While most of the damage was structural and only 2% of the crops were lost from the October 12 twister, the company says there is still plenty of cleanup planned.

Read More
Ernest Wertheim

October 31, 2017

Here’s Your Chance to Hear From Industry Legend Ernest …

During Cultivate’17, AmericanHort recorded a video interview with Ernest Wertheim, a passionate horticulture industry advocate and business owner for more than 75 years.

Read More
Living Umbrellas

October 25, 2017

Why Living Umbrellas May Have a Bright Future

Sometimes innovation strikes by chance. Such was the case with David Tilley, developer of the “Living Umbrella.”

Read More
cuttings-facility

October 23, 2017

New Pilot Project for Offshore Unrooted Plant Cutting C…

Four breeders — Ball Horticultural Co., Dümmen Orange, Proven Winners, and Syngenta Flowers — will participate in the initial pilot, which will include greenhouse growing operations in six Latin American countries.

Read More
Capitol Hill_ feature

October 19, 2017

AmericanHort’s Main Priorities After Impact Washi…

Now that Impact Washington is over, AmericanHort, with industry support, is looking to continue its focus on tax reform, labor reform, and research and innovation.

Read More
Petal It Forward 2017

October 17, 2017

Petal It Forward Event a Hit for Both Industry Members …

Check out how this year’s Petal It Forward event brought smiling faces to people across the country, including one personal story.

Read More
Karen Reardon, RISE

October 15, 2017

Karen Reardon of RISE Honored by CropLife America

CropLife America presented Reardon with its highest staff award for her successful effort to defend against the ban of pesticide use on private property in Maryland.

Read More