Cultivate’15: AmericanHort Announces What’s New

Cultivate '15Cultivate is the event for debuting new products, trends, ideas and solutions for all types of horticulture businesses. In an industry that has seen major changes occurring at a fast pace, many industry professionals are left with their heads spinning and no clear idea of how to regroup and strategize. AmericanHort has announced the newest features at Cultivate’15, to be held July 11 to 14.

Changing The Game
Cultivate’15 is “Changing the Game.” As this year’s focus, Changing the Game brings with it a light-hearted seriousness that calls your attention to the ways in which our industry has changed and your opportunities to compete successfully. Cultivate will help you navigate the industry shifts and where you fit in, giving you strategies and game plans backed by researched insights, new technologies and fresh ideas.

All horticultural business segments and professionals are invited to experience four days of educational sessions led by industry experts and insiders on topics like consumers in the new millennium, new technologies for greater efficiencies, the most recent legislative and regulatory updates and strategies to drive sales. Visit the trade show floor, also known as the Solutions Marketplace, where the expanding 8-acre space showcases the latest and greatest innovations, technologies and services.

New This Year: The Retail District
The Greater Columbus Convention Center is growing, and Cultivate’15 is taking advantage of it by putting all of your trade show and retail needs in one space in the Solutions Marketplace trade show. Get all of your business done and more at the new Retail District. The Retail District, which has taken a cue from our European colleagues, provides a striking backdrop to showcase retail merchandise and creates a very engaging trade show experience. Attendees will discover the latest offerings from retail suppliers, providers and vendors, as well as experience the debut of a revolutionary AmericanHort initiative looking at the future of retail. You will be infused with inspiration, ideas and implementable strategies to engage consumers and drive profit in new and notable ways.

Two Game-Changing Keynote Speakers
Curt Steinhorst is a generational expert with an engaging speaking style and sharp insights into our multi-generational workforce. In his keynote, “The Generational Divide,” Steinhorst highlights how for the first time in history, four generations are working side by side — and a fifth generation is on the way. Each generation brings different strengths, values and communication styles to the workplace. These differences can be challenging (you leave a voicemail and they reply by text), or it can be a strategic opportunity depending on how leaders respond. Steinhorst prepares attendees to go back to their businesses and make their multigenerational workforce a competitive advantage.

Nancy Fire is the design director for the HGTV HOME brand, and is backed by her experience as the creative director of Design Works International. Her talk, “Winning a Place in Consumer Lifestyles,” reiterates how crucial it is to stay relevant and maintain emotional resonance as a brand in today’s market. Nancy knows a thing or two about trends. She specializes in trend presentations, print/color direction, color palettes and graphics and applies this to the HGTV HOME brand. The brand curates trends and gives the consumer smart and stylish choices for their constantly evolving lifestyle. Learn how to capitalize on trends and win a permanent place in your consumers’ lifestyles.

Get Ready To Get Your Game On
For more information, visit AmericanHort.org/Cultivate. The remaining exhibition space is currently being sold and registration for the event opens March 10.

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