Greener Plants Concept Aims To Clean America’s Watersheds

An initiative by a Virginia nursery developed with the support of the Chesapeake Bay Foundation, is taking root as the garden industry, watershed protection groups and the public push to improve water quality through a movement that starts in the homeowner’s yard.    

Following years of commitment to responsible growing practices that promote water conservation and reduce pollution and runoff, Eastern Shore Nursery of Virginia late last year launched its Greener Plants brand. Grown under an award-winning nutrient management plan and methods that minimize impact on the environment and Chesapeake Bay, the nursery is using its Greener Plants concept toward a larger goal: To encourage consumers to adopt environmentally responsible growing practices at home that will help clean up and preserve America’s watersheds.

 “From in the yard, to streams, rivers, bays and the ocean, better growing care at home will help generate an improved water environment for all,” says Nick Covatta, co-owner of Eastern Shore Nursery of Virginia. “This will also help the gardening industry as more people seek ways to be better stewards at a local level. We expect this to increase demand for greener plants and the products that go with them, such as soaker hoses, mulch, slow-release fertilizer and products to reduce water usage and runoff. Business is up this year in general as a more positive outlook grows throughout the economy. We’ve seen a lot of additional and new orders over 2010.”

To help consumers grow more responsibly, Eastern Shore Nursery has launched a website at GreenerPlants.com to provide consumers with a wide range of educational information and instruction. The full line of Greener Plants will be available starting in spring 2011, including the nursery’s Hollybrook Orchards brand of fruit trees, berries and nuts.

The Chesapeake Bay Foundation (CBF), whose mission is to “Save the Bay,” worked side by side with Eastern Shore Nursery of Virginia as it developed environmentally responsible practices. CBF and Eastern Shore Nursery’s shared vision is featured on the nursery’s Greener Plants tags. 

 “The Chesapeake Bay Foundation applauds Eastern Shore Nursery of Virginia as a model plant grower for managing nutrients in a manner that protects water quality in streams, rivers and the Chesapeake Bay,” says William C. Baker, CBF president. “As one of the first nurseries in Virginia to implement a Certified Nutrient Management Plan and for being recognized for their water conservation, Eastern Shore Nursery of Virginia’s efforts to grow plants in an environmentally responsible manner serve as a model for the entire plant nursery industry.”

Learn more at GreenerPlants.com.

Leave a Reply

More From Greenhouse Grower's GROW...
Company-Culture-at-AgBiome

January 22, 2018

Four Ways to Attract Employees With a New Approach to Company Culture

AgBiome is a participative, self-managed organization where no one has a boss. Instead, employees self-assemble as teams around organizational issues that need to be tackled, and internal experts help drive important decisions.

Read More
CareerUp

December 27, 2017

How CareerUp Helps Young Professionals Level-Up

The mission of CareerUp is to equip young professionals with the skills to maximize their career potential.

Read More
Nathan-Nordstedt-in-the-Greenhouse-feature

December 26, 2017

Richard T. Meister Scholarship Winner Encourages Industry to Offer Young People New Opportunities

This year’s scholarship winner says young people need experiences that challenge them and allow for creativity and innovation.

Read More
Latest Stories
Company-Culture-at-AgBiome

January 22, 2018

Four Ways to Attract Employees With a New Approach to C…

AgBiome is a participative, self-managed organization where no one has a boss. Instead, employees self-assemble as teams around organizational issues that need to be tackled, and internal experts help drive important decisions.

Read More
CareerUp

December 27, 2017

How CareerUp Helps Young Professionals Level-Up

The mission of CareerUp is to equip young professionals with the skills to maximize their career potential.

Read More
Nathan-Nordstedt-in-the-Greenhouse-feature

December 26, 2017

Richard T. Meister Scholarship Winner Encourages Indust…

This year’s scholarship winner says young people need experiences that challenge them and allow for creativity and innovation.

Read More
GROW

December 21, 2017

Greenhouse Grower’s GROW Initiative: How You Made…

To create a competitive advantage, you must consistently experiment with and learn from new ideas. Greenhouse Grower’s GROW initiative provides you with cutting-edge ideas and actionable advice that results in greater profits in everyone’s pocket.

Read More

December 15, 2017

Your AFE Donations Will Be Matched Between Now and the …

Between now and December 1, any donations made to the American Floral Endowment will be matched up to $20,000.

Read More
HortScholars

December 8, 2017

HortScholars Program Now Accepting Applications for 201…

Do you know any college students currently in a horticulture-related program? This unique program gives them a chance to connect with industry leaders and make new connections at Cultivate.

Read More
GROW-Summit-2017-Group-Photo

December 5, 2017

GROW Summit 2017 Tackles Marketing and Business Managem…

This year’s think-tank style event brought together leaders from across the green industry to deliberate on topics such as disruptive marketing, cost accounting, and Millennials, to name a few.

Read More
Photo-with-Endless-Summer-Hydrangea

November 27, 2017

Why It’s Important to Get to Know Consumers at th…

One way to learn about consumer behavior is to get boots on the ground and engage with them.

Read More
Seed-Your-Future-feature

November 9, 2017

Dümmen Orange Throws Support Behind Seed Your Future In…

Dümmen Orange has announced it will pledge $450,000 over the next three years to Seed Your Future, the non-profit organization whose mission is to promote horticulture in the U.S. and inspire people to pursue careers working with plants.

Read More

November 1, 2017

Thanks to the 2018 GROW Sponsors

There are a number of industry organizations that help make Greenhouse Grower’s GROW Initiative a success.

Read More
Marshall Dirks, Proven Winners

October 28, 2017

5 Rules for Creating a Lifetime of Outdoor Garden Memor…

Many customers are time starved. Their most important asset is time, not money, so be realistic about the investment of both when they are buying plants.

Read More
Living Umbrellas

October 25, 2017

Why Living Umbrellas May Have a Bright Future

Sometimes innovation strikes by chance. Such was the case with David Tilley, developer of the “Living Umbrella.”

Read More
Luxflora Paris Trip

October 20, 2017

Luxflora Paris Trip Offers Insights on Trends Shaping H…

Each year, Luxflora hosts an international trip that allows participants to gain insights on trends and gather inspiration that ultimately will shape and support our industry in many ways. This year’s event took the group to Maison & Objet and Design Week in the City of Lights – Paris, France.

Read More
Steve Garvey, Dallas Johnson Greenhouses

September 23, 2017

Producing Quality Plants in the Greenhouse Starts From …

It's common for growers to make mistakes. What you learn from those mistakes is what sets you apart as a grower and where quality starts.

Read More
Quality in the Greenhouse

September 21, 2017

Two Head Growers and a Retail Live Goods Buyer Talk Bes…

Ultimately, the quality of the plants you grow will be responsible for the success of the consumer, and consumer success will ideally translate to repeat sales. That’s why quality must be a top priority for all growers, according to Brad Julian, a Live Goods Buyer for Lowe’s Home Improvement, and Head Growers Dennis Crum of Four Star Greenhouse and Joe Moore of Lucas Greenhouses.

Read More
Jan Gulley, Gulley Greenhouses

August 25, 2017

Why It’s Important to Educate and Engage the New Hortic…

Young adults entering the workforce have more professional choices than ever before, and many want to work in environments in which their work has a clear purpose for both the organization and society at large.

Read More
Seed Your Future feature

July 26, 2017

Seed Your Future Aims to Inspire Careers in Plants

Who will be the next generation of horticulturists? The answer lies in helping to change the perception of horticulture and using contemporary new language to tell our stories.

Read More
Albert Grimm, Jefferys Greenhouses

July 8, 2017

How You Can Use Lifestyle Marketing to Sell Plants

Should we be trying to educate consumers into loving what we like to produce, or should we allow consumers to educate us into producing what they love?

Read More