How You Can Participate in Promoting National Garden Bureau’s “Year of the” Crops
Promotional materials for the National Garden Bureau (NGB)’s four “Year of the” crops for 2018 are now available on the NGB website. The materials are designed to help growers, garden retailers, and garden communicators encourage consumers to discover and embrace new, exciting crops each year.
Every year, NGB promotes the use of selected crops for its “Year of the” program. For 2018, those crops include:
• Annuals: Year of the Calibrachoa
• Vegetables/Edibles: Year of the Beet
• Perennials: Year of the Coreopsis
• Bulbs: Year of the Tulip
The NGB Board of Directors selects crops that consumers can grow successfully. Each “Year of the” crop is easy to grow, genetically diverse, and includes lots of new varieties — all traits that will help consumers and their gardens flourish.
To help spread the word and the use of these crops, NGB offers free promotional materials for grower, brokers, landscapers, garden centers, master gardeners, Extension personnel, garden communicators, and speakers. These materials range from printable fact sheets to photos and logos that can be used in catalogs and advertisements, on websites, and in other appropriate marketing materials. For seminars and presentations, free PowerPoint presentations showing many varieties of beets, tulips, coreopsis, and calibrachoa are available on NGB’s SlideShare account.
Another new aspect of NGB’s “Year of the” program is a video about the edible class, produced by and starring cook, author, and storyteller Jonathan Bardzik. This fun, humorous and interesting video can be shared by any person or company who wishes to promote gardening and cooking with beets.
For more information about this program and/or membership in National Garden Bureau, email Diane Blazek.